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6 Most Important Tracking Codes That You Should Be Installing To Your Site

As a website owner, tracking codes can help you identify your visitors, where they are coming from, and how long they tend to stay on each page. A tracking code could also help by letting you know where your visitors went while on your website.
Overall, website tracking is beneficial because it provides you with data on user behavior.

Business websites today are using tracking codes as it allows them to know which pages work and which require optimization. This helps direct their future efforts while also allowing them to pinpoint areas of improvement.

With that said, here are the 6 most important tracking codes that you should be installing to your site.

1. Google Analytics

The most important tracking code that you need to install for your website (if you haven’t yet) is Google Analytics. This free tool provides you with the best information to have an in-depth view of all your organic and paid website traffic.

The data you can get from your Google Analytics code is incredibly valuable. It not only helps you understand who your visitors are but also how they go about your website and interact with your content.

What can a tracking code do when paired with powerful web analytics tools? Let’s dive into some key functions:

  • Event Tracking: Monitor specific user interactions like button clicks or form submissions.
  • Reading Depth Measurement: Understand how far down a page visitors scroll, giving insights into content engagement.
  • Heat Mapping: Visualize where users spend most of their attention on your site, highlighting hotspots and areas that might be overlooked.
  • E-commerce Analysis: Examine purchase behaviors, track product performance, and better understand customer journeys.
  • Ad Click Monitoring: Gauge the effectiveness of your advertisement campaigns by tracking clicks on your ads.
  • Campaign Tracking: Keep tabs on the success of marketing campaigns, identifying the most effective channels and tactics.

These functionalities help optimize user experience, improve content strategy, and ultimately drive conversions.

2. Facebook Pixel

Facebook Pixel- BigEasySEO.comIf your target market is on Facebook and one of your strategies to drive customers is social media marketing, then you should definitely use Facebook Pixel.

With the Facebook Pixel tracking code installed, you can develop your own retargeting ads that will show up for visitors whenever they browse Facebook. It is also possible to monitor conversions from these Facebook ads while building audiences that you can target for future campaigns.

The Facebook Pixel code is one that you should install as soon as possible. Doing so will allow you to build up your audience, especially since both Google and Facebook require a set number of unique visits before you can use their ads.

3. Twitter Cards

Twitter cards have been around for quite some time. They were designed back when the social media platform only allowed users to tweet 140 characters.

At the time, a Twitter card was a vital way of allowing users to go past this restrictive character limit. Nowadays, these cards are still capable of serving the same purpose for some.

Besides giving users more space so that they can engage their followers, these Twitter cards are also helpful as a visual component. In news streams, they allow content to stand out from others.

With Twitter Cards, you can:

Gain more visibility on Twitter

● Bring in followers through amazing interactions

● Improve website traffic

● Make your tweets clickable and more attractive

4. YouTube Video Tracking Code

In 2017, Google introduced a native YouTube video tracking capability through Google Tag Manager. What this does is essentially make it easier to set up Google Analytics event tracking with your YouTube channel.

With YouTube video tracking, you can keep track of interactions on any YouTube video on your website. It allows you to see statistics such as how many times users pressed play and pause, the percentage of the video they watched, how many of them watched until the end, and more.

5. Pinterest Tracking Code

The Pinterest tracking code is a tag that lets you install it to your website and allow Pinterest to monitor website visitors including the actions they take once they have seen your ad. This is one of the best ways people can measure the effectiveness of their Pinterest ads. It allows users to understand the actions that people take on the website after they have seen or engaged with the ads there.

A Pinterest tag consists of two primary components:

1. Base code: This is the foundation of the Pinterest tracking tag and needs to be installed on each page of a website to work.

2. Event code: An event code needs to be installed on pages where you wish to keep track of specific conversions that are performed by people on the website.
Whenever someone does something on your site, such as purchasing a product or signing up for your newsletter, these actions are called conversions.

Related: How to Effectively Optimize My Website to Increase Conversions?

There are nine types of activity that you can obtain conversion reporting for your website. These are:

PageVisit: Keeps track of views on primary pages, such as article and product pages

View Category: Keeps track of views of your category pages

Search: Monitors searches performed on your website

AddToCart: Track users when they add items from your store to their shopping carts

Checkout: Keeps track of all accomplished transactions

Watch Video: Collects and records information on video views

Signup: Records all signups for your products and services

Lead: Monitors user interest regarding your products and services

Custom: Keeps track of special events that are unique to your website that you want to be part of your reporting

6. LinkedIn Company Page Tracking Code

Businesses that have a presence on LinkedIn have their own goals on social media 一 whether it is to bring more awareness, sales, or recruitment to their brand. Without using LinkedIn analytics, the ability to keep track of these metrics will be down to guesswork.

With LinkedIn analytics, you can access proof points that show how effective your marketing efforts are on the platform. The data that you get can let you measure your success while providing you more data on how you can improve your ROI.

The LinkedIn page analytics tool lets you keep track of the following:

Updates on desktop and mobile

● Followers

● Visitors

● Employee advocacy

● Talent brand

How Can CMS Like WordPress Assist in Inserting Tracking Codes?

Content Management Systems (CMS) like WordPress make it incredibly simple to insert tracking codes into your website. You don’t need to be a coding expert to get things running smoothly.

Here’s how:

  • User-Friendly Plugins: WordPress offers a multitude of plugins specifically designed for inserting tracking codes with minimal effort. A few clicks, and you’re done.
  • Data Protection Compliance: These plugins are designed to automatically comply with data protection regulations, saving you extra work.
  • Efficient Setup: Instead of manually adding code to your website’s header or footer, these plugins handle the task, reducing the risk of errors that could disrupt your site’s functionality.
  • Ongoing Management: These tools often come with intuitive interfaces, making it simple to update or manage your tracking codes as needed.

By leveraging these features, integrating tracking codes into your WordPress site becomes a hassle-free process.


The ability to measure the success of a website is going to be a unique process for each site owner, as this will depend on their goals and objectives.

If you are new to website tracking and haven’t heard about tracking codes before, this article is a good start. The tracking codes from the platforms listed here can help you drive the website traffic you need to get going.

You can also ensure that you’re following the right path when it comes to making the most of your marketing opportunities.

Frequently Ask Questions

Why might beginners need to consult step-by-step guides for using tracking codes?

Beginners often find implementing tracking codes challenging due to their technical nature. Platforms like WordPress or online shop systems offer plugins to make this process easier. However, having a basic understanding of HTML, JavaScript, and SEO can greatly help.

For those new to these concepts, a step-by-step guide can be invaluable. Such guides demystify complex tasks, breaking them down into manageable steps. They often include specific instructions on creating, adding, and integrating tracking codes, ensuring users comply with data protection regulations.

Using detailed guides helps beginners avoid common mistakes and accurately track their website’s performance easily.

How can webmasters inform users about tracking according to data protection regulations?

Webmasters can inform users about tracking in compliance with data protection regulations in several ways.

First, it’s essential to provide users with a clear opportunity to object to data collection. This can be achieved by offering an easy-to-use plugin that allows users to prevent tracking activities.

When using Google Analytics, there are additional steps webmasters should take to ensure compliance:

Anonymizing IP Addresses: Webmasters need to adjust their Google Analytics code to anonymize users’ IP addresses.

For those using the Global Site Tag, the following line should be added to the code to anonymize all events:gtag(‘config’, ‘GATRACKINGID’, { ‘anonymize_ip’: true });

For those using the older code structure, the line below will achieve the same purpose:ga(‘set’, ‘anonymizeIp’, true);

By implementing these adjustments and offering opt-out choices, webmasters ensure transparency in their tracking practices and adhere to data protection regulations.

What types of websites need to implement e-commerce tracking settings?

To optimize sales and lead generation, specific types of websites must implement e-commerce tracking settings.

First and foremost, any website designed to sell products or services online should have robust e-commerce tracking. This includes online retail stores, subscription-based services, and ticketing sites. Accurate tracking helps these businesses monitor sales, measure the effectiveness of marketing campaigns, and understand customer behavior.

Additionally, landing pages created to capture leads can benefit from e-commerce tracking. By setting fixed targets, businesses can better assess the conversion rates of these pages and refine their strategies to improve lead generation.

For websites that primarily serve to inform rather than sell—such as blogs or informational sites—basic KPI tracking is usually sufficient. These might include metrics such as page views, time spent on site, and bounce rates.

In summary:

  • E-commerce sites for sales and subscriptions
  • Landing pages aimed at lead generation
  • Informational sites with basic KPI tracking

Each type of website can tailor its tracking to meet its specific goals and needs.

Where in the web page’s source code is a tracking code usually added?

A tracking code could also help by letting you know where your visitors went while on your website. Business websites today are using tracking codes as it allows them to know which pages work and which require optimization. This helps direct their future efforts while also allowing them to pinpoint areas of improvement. To implement this, the tracking code is usually added to the source code in the head-area of the web page to be analyzed. By placing it in this specific location, it ensures that the tracking code loads early as the page loads, capturing all necessary data effectively and efficiently. This strategic placement is crucial for gathering accurate and comprehensive analytics.

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Our goal is to provide metrics, results, and services tailor-made to your business through a variety of strategies including search engine optimization (SEO), web design, and ads. Contact us now!