As a website owner, tracking codes can help you identify your visitors, where they are coming from, and how long they tend to stay on each page. A tracking code could also help by letting you know where your visitors went while on your website.
Overall, website tracking is beneficial because it provides you with data on user behavior.
Business websites today are using tracking codes as it allows them to know which pages work and which require optimization. This helps direct their future efforts while also allowing them to pinpoint areas of improvement.
With that said, here are the 6 most important tracking codes that you should be installing to your site.
1. Google Analytics
The most important tracking code that you need to install for your website (if you haven’t yet) is Google Analytics. This free tool provides you with the best information to have an in-depth view of all your organic and paid website traffic.
The data you can get from your Google Analytics code is incredibly valuable. It not only helps you understand who your visitors are but also how they go about your website and interact with your content.
2. Facebook Pixel
If your target market is on Facebook and one of your strategies to drive customers is social media marketing, then you should definitely use Facebook Pixel.
With the Facebook Pixel tracking code installed, you can develop your own retargeting ads that will show up for visitors whenever they browse Facebook. It is also possible to monitor conversions from these Facebook ads while building audiences that you can target for future campaigns.
The Facebook Pixel code is one that you should install as soon as possible. Doing so will allow you to build up your audience, especially since both Google and Facebook require a set number of unique visits before you can use their ads.
3. Twitter Cards
Twitter cards have been around for quite some time. They were designed back when the social media platform only allowed users to tweet 140 characters.
At the time, a Twitter card was a vital way of allowing users to go past this restrictive character limit. Nowadays, these cards are still capable of serving the same purpose for some.
Besides giving users more space so that they can engage their followers, these Twitter cards are also helpful as a visual component. In news streams, they allow content to stand out from others.
With Twitter Cards, you can:
● Gain more visibility on Twitter
● Bring in followers through amazing interactions
● Improve website traffic
● Make your tweets clickable and more attractive
4. YouTube Video Tracking Code
In 2017, Google introduced a native YouTube video tracking capability through Google Tag Manager. What this does is essentially make it easier to set up Google Analytics event tracking with your YouTube channel.
With YouTube video tracking, you can keep track of interactions on any YouTube video on your website. It allows you to see statistics such as how many times users pressed play and pause, the percentage of the video they watched, how many of them watched until the end, and more.
5. Pinterest Tracking Code
The Pinterest tracking code is a tag that lets you install it to your website and allow Pinterest to monitor website visitors including the actions they take once they have seen your ad. This is one of the best ways people can measure the effectiveness of their Pinterest ads. It allows users to understand the actions that people take on the website after they have seen or engaged with the ads there.
A Pinterest tag consists of two primary components:
1. Base code: This is the foundation of the Pinterest tracking tag and needs to be installed on each page of a website to work.
2. Event code: An event code needs to be installed on pages where you wish to keep track of specific conversions that are performed by people on the website.
Whenever someone does something on your site, such as purchasing a product or signing up for your newsletter, these actions are called conversions.
There are nine types of activity that you can obtain conversion reporting for your website. These are:
● PageVisit: Keeps track of views on primary pages, such as article and product pages
● View Category: Keeps track of views of your category pages
● Search: Monitors searches performed on your website
● AddToCart: Track users when they add items from your store to their shopping carts
● Checkout: Keeps track of all accomplished transactions
● Watch Video: Collects and records information on video views
● Signup: Records all signups for your products and services
● Lead: Monitors user interest regarding your products and services
● Custom: Keeps track of special events that are unique to your website that you want to be part of your reporting
6. LinkedIn Company Page Tracking Code
Businesses that have a presence on LinkedIn have their own goals on social media 一 whether it is to bring more awareness, sales, or recruitment to their brand. Without using LinkedIn analytics, the ability to keep track of these metrics will be down to guesswork.
With LinkedIn analytics, you can access proof points that show how effective your marketing efforts are on the platform. The data that you get can let you measure your success while providing you more data on how you can improve your ROI.
The LinkedIn page analytics tool lets you keep track of the following:
● Updates on desktop and mobile
● Employee advocacy
● Talent brand
The ability to measure the success of a website is going to be a unique process for each site owner, as this will depend on their goals and objectives.
If you are new to website tracking and haven’t heard about tracking codes before, this article is a good start. The tracking codes from the platforms listed here can help you drive the website traffic you need to get going.
You can also ensure that you’re following the right path when it comes to making the most of your marketing opportunities.
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