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Landing Page Conversion Rate Optimization Services – Maximize Your Conversion Rates

A landing page is a door that opens the opportunity for your visitor to become a customer.

It lets you make a trade, a special offer, or a deal, in return for providing contact information.

All landing pages are customized to a specific campaign or offer and guide visitors towards a single call-to-action.

Big Easy SEO brings structure and success to landing pages with state-of-the-art landing page conversion rate optimization.

Our landing page CRO experts bring together creative elements and analytics to hook your visitors and trigger action.

Conversion Rates on a Landing Page

When your visitors get to your landing page, they will not always take the action you desire.

No matter how strategically located and designed your call-to-action button is, some people still bounce immediately.  Others might choose to read your content and then leave.

Conversion rates on your landing page will tell you the proportion of visitors who convert into paying customers by accomplishing the purpose of your landing page.

It can be used to assess if a campaign intended to convert visitors is effective.

One great thing about landing page conversions is that there is always an opportunity to improve them.

This is why Big Easy SEO offers landing page conversion rate optimization services that can significantly increase your conversion rates.

We consistently optimize landing pages to become high-converting ones.  Our landing page CRO strategies and tactics can quickly increase your volume of leads and sales.

Landing Page CRO Services - Big Easy SEO

Landing Page Conversion Rate

There are several metrics that impact the success of your business.

Landing page conversion rate is a vital metric that affects your overall return of investment.

The pieces of information that you need to calculate your conversion rate are:

  1.  The number of people who visited your page
  2.  The number of people who converted or took the desired action

Most analytic platforms like Google Analytics record landing page conversion rates.

We have a team of CRO specialists who can thoroughly analyze the conversion rates of its clients.  We can then carefully build up strategies to optimize and boost landing page conversion rates.

Landing Page Conversion Rate Optimization Process

We create well-designed offer pages or landing pages from which your visitors click thru from campaigns like:

  • PPC (pay-per-click) Ads
  • Remarketing
  • SEO
  • Display advertising
  • Paid Social Ads

We provide multiple versions of your website’s landing page with specifically targeted calls to action (CTAs), web copy, and images for your specific audience.

This will greatly impact how your users convert.

No matter what your company’s conversion path is, we run A/B and split testing to collect enough data to implement functionality, CTA, ad copy, or design that will lift your conversions.

Landing page written in a notebook. SEO concept. - Big Easy SEO

Here is the entire process of our landing page conversion rate optimization:

1. Reevaluating Goals

We always begin a landing page conversion optimization process with a firm set of objectives.

We will sit down with you to reevaluate your goals and check where you are on account of reaching that goal.

This will make it easier for us to create content and CTAs customized to your needs.

2.  Identifying and Understanding Your Audience

Our landing page CRO experts will re-identify your target audience.

We will get to know them thoroughly to understand how they think and how they react to your products.

We will identify the following:

  • Your perfect customer
  • Your actual customer
  • Your real target audience

3. Knowing what your visitors are doing

Before we identify what we want your visitors to do when they get to your landing page, we will determine what your visitors are doing when they are at your landing page.

Do they click away instantly, scroll and skim through the entire page before leaving, or click through another page on your site?

To be able to give what your visitors want, we collect visitor feedback via an audience survey or conduct passive analysis using heat maps or activity tracking analytics.

This will give us an idea about your users’ behaviors, and determine the needed adjustments on your landing page.

4. Checking Your Landing Page Traffic

There are several tools that we use to track the traffic going through your website like Google Analytics.  The source of your traffic is an important factor for your CRO audit.

We narrow the tunnel by taking a look at your audience groupings and their demographics and pay close attention to how each group acts.

This will help us formulate the perfect strategies that will meet their specific needs that will likewise determine our conversion rate optimization efforts.

5. Evaluating the Content of Your Existing Landing Page

Content is king.  Our awesome content creators create content that presents value.

We understand the importance of creating compelling content that will resonate with what your audience needs.  In addition, we place the right content where your audience is and where they want to be.

Phrase Content is king written on a sticky note

Our content landing page conversion optimization tactics include:

  • Catchy headlines and convincing subheadings that:
      • Grab the reader’s attention
      • Tell the reader what the product or service is all about
      • Are short yet relevant
  • Optimizing HD images and videos that are:
      • Adequately large and rendered in 4K quality (HD in videos)
      • Catchy enough to grab visitors’ attention
      • Informative in nature
      • Relevant and tailored to your brand
  • Creating emotionally compelling messages that are short, generally understandable, concise, and informative.  In short, they are messages with value because they appeal to human emotions.
  • Creating attractive and readable contact forms that reflect your business’s legitimacy.  Your visitors will trust that your brand is genuine.
  • Providing guarantees that are resolutions for the predicaments of your target audience.
  • Specifically designed CTA (call to action) that:
      • Compels and persuades in a few words
      • Is loud, exciting, explosive, catchy
      • Makes use of a button in contrasting colors

6. Analyzing and Improving Functionality and Design

The functionality and design of your landing page are aspects that we work on.

The technical fixes we implore on landing pages to make sure that they adhere to SEO rules include, but are not limited to:

  • Quick loading time
  • Optimized images
  • Enabled compression
  • Javascript and CSS fixes

7. Reassessing the User Experience

In order to complete the landing page conversion optimization, we will make sure that your visitors will find value in every piece of information that they see on your landing page by precisely representing your product, service, or brand.

8. A/B Testing

We test every landing page across your different audience segments so that we can formulate effectively tailored strategies.

As we test different designs against each other, we can see which one performs better and further refine your landing pages over time.

A Landing Page That Converts

Big Easy SEO’s landing page conversion rate optimization strategies and tactics will convert your leads into loyal customers.

Optimizing your landing page is one of the quickest ways to increase your volume of leads and sales similar to other CRO practices.

Fuel your business with a smarter approach to landing page optimization with Big Easy SEO. Contact us today!

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