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Big Easy SEO is a full-service digital marketing agency in New Orleans that offers Pay Per Click services and other internet marketing solutions to companies.

We help businesses get more leads, increase brand awareness and generate high-quality web traffic through PPC campaigns that are relevant to each client’s unique audience.

Every Pay Per Click campaign is customized to the target industry of each client, allowing for better results. With over a decade of experience, Big Easy SEO is amongst the top internet marketing companies in the New Orleans area, and we’re dedicated to helping you grow your business.

What is Pay Per Click (PPC) and How Does it Work?

In PPC marketing, advertisers pay a fee every time their ad is clicked on. In essence, it’s a way to have your website shown more often in search engines and to increase awareness for your company.

What is Pay Per Click

Search and shopping ads (text and image ads) are popular PPC options, but they’re not the only ones. Facebook Ads and LinkedIn Ads are new types of PPC that entrepreneurs are using to target specific audiences.

When someone searches for something online, the results they see every time are not random. The search engine’s algorithm analyzes the number of times a search phrase is entered to determine what results should show up.

The intent behind each search makes it possible to use PPC to target different sections of the spectrum. For example, a company could pay for its ad to appear when anyone searches about “pizza” or “pizza restaurants near me.”

To target the widest audience, many advertisers use broad matches. It allows their ad to appear when the search engine sees any variation of the phrase they’ve chosen. The more specific an advertiser wants to be, the more they’ll need to narrow down the keyword phrases they choose.

Types of Digital Ad Campaigns

There are four types of paid campaigns: Search Network, Display Network, YouTube, and Search Partners. While their names make it easy to figure out which type of ad you’ll find in each place, each one works a little bit differently.

  • Search Network PPC Ads: These are the ads that show up when you search for something online. They’re text-based and appear on the top of the results page. Search engine advertising allows advertisers to reach users who are looking for their product.
  • Display Network PPC Ads: These are the ads you find elsewhere when searching from Google. They aren’t text-based and may appear on websites you’ve never seen before.
  • YouTube Ads: This option is for video-lovers or marketers who want to make their product or service attractive to a specific group of people. Video ads tend to be skippable or muted, but the option exists for those who want it.
  • Search Partners PPC Ads: These ads appear at the bottom of search results and take searchers to a non-Google website.

What is Google Ads?

Google Ads or formerly branded as Google Adwords is the platform that many people use to advertise on Google. This platform is based on pay per click, which is an internet advertisement that pops up when users search for certain keywords.

As the user clicks on the ad, the advertiser pays Google a fee for this. This means that ads are being paid by advertisers to appear in search results pages with certain keywords.

There are also the Bing ads. They aren’t as popular as Google Adwords, but it is growing in popularity due to its similar pay per click service.

Big Easy SEO’s pay-per-click (PPC)services include:

What is Facebook Ads and How it Can Benefit Your Business?

Facebook Ads is a network that enables to place advertisements on Facebook and target those ads to the right people. PPC advertising using Facebook is an efficient way to increase sales and revenue for your business.

Facebook Ads

It is one of the most effective online advertising platforms that can help you to generate traffic and increase sales. It is a more personal online advertising model or platform that connects businesses to their targets.

Facebook ads convince the right people to click on your ad, which means that it can be a great way to increase traffic on your website.

How do PPC Ads Affect the Search Engine Results Page (SERP)?

Search engine results pages are created using algorithms or “secret recipes” that are guarded by each of the major search engines, including Google, Yahoo!, and Bing.

Algorithms are sets of instructions that computers follow to accomplish a task. Google’s algorithm helps it determine which websites display on its search engine results page or SERP. The more relevant a website’s content is to a user’s search, the higher it will typically appear on the SERP.

As for PPC ads affecting different types of rankings, the factors that influence where PPC ads rank on a SERP (the number and location) can be attributed to many things:

Ad Rank

The higher your Ad Rank, which is determined by your max CPC bid (the amount you’re willing to pay per click)¬†and Quality Score (how relevant your website is to a user’s search), the more likely it is for your ad to appear at the top of search results.

Ad Placement

The number and location of ads on a SERP will affect your CTR or Click-Through Rate. CTR is how often your ad is clicked when it is shown. In general, you want your ad to appear at the top of a SERP and have a high CTR because that will result in increased exposure for your website.

Competition

The more competitive a keyword, the higher it will rank on a SERP. If you have targeted but your Ad Rank is lower than that of your competitors, you will most likely appear on the second or later page of search results. In other words, you will be out-ranked.

The Importance of Keyword Research on Pay Per Click Advertising

Search queries affect paid advertising in a big way. The use of keywords in your adverts is the key to successful PPC marketing and PPC (Pay Per Click) management.

Keyword research shows you which search terms are the most relevant. It also reveals how much competition you might expect for each of those keywords.

Non-relevant keywords can be a waste of ad budget, while low-competition keywords can help your business stand out from the crowd.

How Big Easy SEO will Manage Your PPC Campaigns

An effective PPC campaign can make or break your company’s online presence.

At Big Easy SEO, our PPC professionals will work towards managing your campaign in a way that would maximize your return on investment.

Manage PPC Campaigns

Big Easy SEO will:

  • Expand the reach of your PPC campaigns
  • Add Negative Keywords to optimize your campaign and reduce wasted ad spend
  • Create Customized Landing Pages to increase conversions
  • Intelligently manage your PPC budgets to avoid spending beyond planned limits
  • Identify new keywords to target with PPC
  • Build site-specific search campaigns.
  • Provide reports of your PPC clicks and conversions.
  • Identify areas of improvement so as to improve your ROI
  • Split Ad Groups for better controls and more targeted ads
  • Our PPC professionals will work with you to determine which PPC services will be the most beneficial for your company.

As an internet marketing agency that specializes in search engine optimization services, we are also well-versed in organic SEO techniques.

Partner With Big Easy SEO and Reach Your Online Potential

Let Big Easy SEO handle your campaigns on your Google Adwords account and rest easy knowing that our PPC experts are taking care of it.

Contact us today to learn more about our pay-per-click services.

 

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