Optimizing the local SEO is essential for startups and medium-sized companies which operate on a small scale.
It’s also essential for ranking means more leads, conversions, and website traffic because the strategy is more relevant concerning the base of local clientele.
It is worth noting the local pages tend to be competitive. Search engines have modified the system with paid ads to
It’s easy to get confused about digital marketing and Internet marketing. What's worse is that even the pros seem to use the terms interchangeably but there is indeed a difference between the two.
In fact, there is indeed a difference but not all interchanged uses are incorrect either. To explain the difference: Digital Marketing refers to all media marketing that takes place through
It is without a doubt that the internet has revolutionized the business world and has penetrated almost all aspects of our lives.
Internet usage has also increased tremendously to all parts of the globe. People are spending hours online either for leisure or searching for products and services.
If you are not actively marketing your business online, you are leaving so much
These days’ businesses need to optimize their sites according to the search engine optimization or SEO guidelines of the most popular search engines.
When people look for services in this era, they all pull out their phones and Google the nearest alternative. For one to get picked, they have to be at the top of the search results.
Should your business need these services,
Living in the digital age has taken its toll on traditional brick and mortar methods and changed the game in terms of how to get customers through the door and keep them coming back and loyal.
This is why digital marketing agencies are essential for small businesses. Especially in a thriving and competitive market like New Orleans where so many local companies are already taking
There are a great many misconceptions about how marketing online can work for business and individuals.
This isn’t helped by the fact that there is a propensity for an online marketing company to provide terrible results and therefore set the stage for these myths to propagate through word of mouth with no real evidence to show that they actually performed anything worthwhile.
Internet marketing, just as the name suggests, refers to marketing and advertising efforts that use email and the web to drive sales directly through electronic commerce.
Internet or online marketing is used alongside traditional marketing methods such as flyers, radio, billboard, TV, and newspapers.
With the increased use of the internet, online marketing has become an integral
In today’s global economy, your customers have OPTIONS. And as such, the reputation of your brand is worth more now than ever before.
But what happens when you make a mistake? Or if an employee does something to tarnish your brand? Or if a product or service failed and caused damages?
Things happen. From technological outages, to cybersecurity breaches or failures of
With the majority of useful business information now being displayed on Google’s search engine results pages (SERPs), a number of small business owners are starting to reject the idea that they need a website. Thing is, 2019 might be the single most crucial time since websites became an option for small businesses to have and maintain a site.
Why Small Business Owners are Opting Out of
A huge part of the consumer buying process today is reading online reviews hence, online ratings have become an essential part of businesses today. BrightLocal executed their yearly study of Local Consumer Review and it garnered significant results.
Their study has proven that reviews have a huge impact on Google Local Pack Results and Organic Search Rankings whilst online reviews creates a
Should you start investing in animated videos for your business? Recent reports have shown that animated videos are a powerful communication tool to entice customers, which increases the chances of getting higher conversion rates.
It has been observed that animated videos, specifically the ones with a “drawn” cartoon and a voiceover are an effective way to keep customers engaged. So, we gave
One of the primary benefits of outsourcing your online marketing strategy is so that the firm can help you to draft your marketing plan. A marketing plan serves as the basis for all of the online marketing activities that your company will engage in. Here are 5 tips to help you create a better marketing plan.
What Is an Online Marketing Plan?
An online marketing plan is essentially a written
It can be easy to assume that optimizing a landing page means little more than sprinkling one or two commonly searched keyword phrases throughout the written content. In reality, there are lots of diverse activities that go on, both in the visible page content and “behind the scenes”…that is, if the optimization is being done in the best way possible. A landing page that is lacking in one
A recent report done by AOL indicates that changes are occurring in how businesses prioritize video as a part of their advertising budgets. In fact, this study shows that businesses are increasingly investing in a digital video while advertising spends on traditional TV advertising is declining. While this may seem like an obvious move given today's digital world, many companies are just starting
For many businesses, the sole purpose of having a website is to generate leads. Lead quality is extremely important for businesses in determining which leads will eventually turn to sales. As a result, you will need to employ targeted methods of generating leads from your website that are guaranteed to be high-quality leads. Here are five tips to boost your lead conversions from your