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Conversion Rate Optimization Services – Maximize Your Performance and ROI

If website goal completions and transactions are the bread-and-butter of your business, Big Easy SEO is your conversion rate optimization agency of choice.

We use a host of conversion rate optimization techniques to maximize your performance and return on investment.

What’s your goal today? Is it to convert a higher percentage of your website’s visitors into customers, regardless of the campaign that drove them to your site?

Our expert CRO team will analyze your website visitors, create optimized pages, and then A/B test them to measure your increase in sales.

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What is Conversion Rate Optimization?

Conversion rate optimization (CRO) is the practice of testing and updating elements of your website to maximize the percentage of website visitors who take actions that lead to them becoming customers. CRO services help you leverage website traffic for a positive impact on your company’s bottom line.

An effective CRO system will increase the percentage of visitors to a website that converts into customers.

More generally, the visitors on a website should take any desired action on a webpage.  The specific action can include submitting a web form, making a purchase, signing up for a trial, and the like.

Conversion rate optimization can help your clients meet sales targets and convert their website visitors to leads.

Its processes will get visitors to inquire about their business or sign up for a newsletter.

Our conversion optimization services are focused on targeting where and how the web user experience can be enhanced throughout a site.

We make sure that every visitor on your client’s site will take any form of conversion such as:

  • Sale
  • Submission
  • Newsletter subscription
  • Product Inquiry

These are marketing campaigns that should draw in traffic across every digital platform.

The digital platforms that we work on for conversion rates include, but are not limited to your client’s websites, email campaigns, PPC ads, remarketing banners, social media campaigns, or a combination of all of these marketing channels.

We don’t only focus on driving traffic to your client’s site or digital platform.

Conversion Rate Optimization Services - Big Easy SEOOur conversion optimization services aim to increase the number of visitors who eventually become loyal and worthy customers.

Getting started with conversion rate optimization with Big Easy SEO is a straightforward and simple process.

We can easily make changes to your site or app so that you can generate more leads or sales to increase your market return on investment and overall profitability.

Website Conversion Rate Optimization

Big Easy SEO is your local website conversion rate optimization agency that offers CRO services from experts in the industry.

Our conversion rate optimization services will always be tailored to:

  • Your individual needs
  • Current site performance
  • Commercial objectives

We use tools and tactics that will meet the needs of every client.  We conduct tests that vary from business to business.

Our website conversion rate optimization services generally include:

  • In-depth Audits

    Our in-depth audits are performed by a website conversion expert.

    We perform a 360-degree assessment of the customer journey on your website to identify the technical and/or usability-related problems that may be hindering your website’s conversion rate.

    Our typical areas of focus include:

    • Design
    • Layout
    • Search engine optimization
    • Checkout process
    • Content
  • Extensive Conversion Marketing Research

    Our CRO experts cover each stage of your sales funnels focusing on optimizing your content with just the right mix of CRO strategies to transform a lead into a “convert”.

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    We perform the following services on the essential elements of your website:

    • Examining search query intent
    • Landing page layout and content
    • Establishing a strong value proposition
    • A compelling call-to-action
    • An intuitive and user-friendly checkout/contact process
  • Data-driven Recommendations

Data is the empirical evidence that yields results.

Our CRO team has the expertise to make the right changes to your website that will deliver the best results depending on the results of thorough and precise data analysis.

The ways we gather pertinent data to raise your conversion rate level include:

  • A/B Testing

A/B testing in conversion rate optimization is the process of comparing two versions of a web page and measuring the difference in performance.

It’s a tried and tested method that we do to determine which website performs better.

It can also help determine minor changes like altering text color or changing an image on the page.

  • Split Testing

Our CRO experts perform split testing to experiment with your web pages.

Similar to A/B testing, we can know the most efficient layout, design, and user journey that encourages conversions.  It is an essential step in the CRO process.

  • Multivariate Testing

To be able to effectively test multiple hypotheses at once, multi-variate testing is performed.

Big Easy SEO’s CRO method involves this type of testing with the objective of discovering the most effective and efficient combination of variations.

This will ensure that we maximize the performance of any campaign.

  • Heat Mapping

We conduct heat-map analysis to measure overall site performance.

It’s an essential step in determining and measuring the touchpoints on which your users click. This helps us measure which elements of your site contribute to conversions.  Thus, we can make the needed adjustments.

Conversion Rate Optimization Strategies

After we set and test the right hypothesis within our CRO plan, we create the perfect strategy for you to get your customer’s attention.

Some of the conversion optimization rate strategies we use are:

  • Influencing and persuading users using social proof and FOMO (Fear of missing out).  FOMO is a very powerful strategy that we implement in landing pages and CTAs (call-to-action).

Social proof on the other hand is for leveraging other people and their social influence to push your users so that you can achieve your conversion goals.

We can get social proof for your business through:

  • Celebrities
  • Generic users
  • Testimonials (including video testimonials)
  • Scoring system for specific products
  • Inserting specific certification logos or media supporting your products
  • Using lead capture forms that will impact your website’s conversion rate.

Since they are the final interaction that separates your leads from non-leads, we use special tools to create high-converting lead capture forms for your website.

  • Using videos to hook users and explain your product.  We understand that videos are a powerful way to:
  • Communicate your brand story
  • Explain your value proposition
  • Build relationships with your customers and prospects in all the marketing funnel

We help you create videos that will increase purchase intent by 97% and brand association by 139%.

  • Reducing bounce and exit rates by carefully analyzing and understanding what’s causing them.

Woman in a blue business shirts holding a pen and pointing on a word conversion rate increaseWe make sure that the needed changes are done to prevent the lack of engagement of your users.

Furthermore, we do not ignore the mobile experience of your website since 46% of internet users surf the net through their mobile.

We optimize your conversion rate by making your website accessible across all technical devices.

Increase Your Conversion Rate With Big Easy SEO

We can double your conversion rate with short turnaround times so that you can generate more revenue.

We don’t just run tests, we give you quick results from totally reliable tests and tracking.

Our conversion optimization strategies are created and directed to individual clients.

Knowing your business and its goals are our top priority before we even begin so that we can optimize everything on your site for the best possible conversion rates.

Ready to get started? Give us a call today!

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