Every year, the list gets longer on the number of ways to get more leads and sign-ups.
There are infinite ways that lead generation companies are using to help businesses become more efficient in delivering warmed-up and qualified leads.
You might be wondering until now how you can increase leads for your business so that you will continue to attract and convert potential customers into buying ones.
Do you need to partner with lead generation companies to advertise your products and/or services?
Keep reading to find out.
What is Lead Generation?
In order to understand how you can increase lead for your business, it is important to know what lead generation is and how it works.
Lead generation is the process of attracting and converting your prospects into potential buying customers.
It is indefinitely intertwined with marketing tactics that are designed to attract your customer’s attention and convert them into leads.
Lead generation is a proven and straightforward strategy used by businesses to increase sales.
Simply applied, bringing more customers can lead to higher sales and allowing the company to earn more.
Where Do the Leads Come From?
Leads can come from various sources or activities. In the digital marketing landscape, it is through the Internet.
A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and events.
A lead is the contact information and demographic information of a customer who is interested in a specific product or service.
The two types of leads in lead generation
- Sales leads are generated on the basis of demographic criteria such as income, age, household income, psychographic, etc. They are typically followed up through phone calls, emails, or social selling.
- Marketing leads are brand-specific leads generated for a unique advertiser offer making them potential customers. Marketing lead campaigns are typically optimized by mapping leads to their sources.
Businesses take advantage of people who fit into a certain profile and get their hands on the information they need to try and sell to them.
This bit of information about a person, usually in a specific target demographic is used in a lead generation campaign to increase revenue.
How Can a Business Get More Leads?
As you get the details of people who will most likely be interested in your product, you can convince them why your products and/or services will make their life easier and why they should pay you for them.
Try these tried and tested ways on how you can increase leads for your business:
Acquire Leads by Developing a Customer-Centric Mindset
Focus your lead generation campaign on your potential customers.
Know everything about them and what they are looking for.
What do they want to know about? Fill your website with the answers to their questions.
Serve the solution on a silver platter that will be both attractive and engaging to them.
Share valuable content about your business in various forms such as:
- Blog posts
- White papers
- Instructional videos
- Short video clips
- Free courses
Use short-form content that requires no barrier to read, view, or consume and long-form content that requires a sign-up form to access.
Distribute your content across your digital channels and wherever your potential customers are active and hanging out.
Post Anywhere and Listen Everywhere on Your Social Media Channels
- Invest in your social media channels such as Facebook, Instagram, Twitter or even LinkedIn.
- Spend hours-both actively and passively on social media.
- Go after your customers and give them what they ask for.
- Post content relevant to each of your social media pages on a regular basis.
Here are three simple ways you can make your social media channels a solution to your lead generation problems:
- Create social content and campaigns seamlessly across your teams with corporate, local, and custom workflows.
- Build, launch, approve, and track messages across all your social media channels for all your business’ individual locations with social media management software.
- Collaborate, listen, and understand your customer’s sentiments, post-performance, and ROI (Return on Investment), and exceed expectations.
Whatever optimization techniques you apply on your digital platforms, always test. And, test consistently.
Whether it’s the color of your homepage, your CTA (call-to-action) buttons, or an entire rewrite of your Product Page, test.
Make sure that all elements that you use on your digital marketing platforms or your channels are working for your target audience.
You can search what people search for in Google–that’ll give you a clue on your target audience.
Do not settle until your conversion rate is 100%.
Use the information of your potential customers in chatbots or pop-ups.
Let them know you truly care about them by giving them special deals on their birthday and other special occasions.
Watch the leads roll in once you get into the hearts of your potential customers.
Nurture Leads By Giving Something of Value
There are many types of freebies that you can offer to your potential customers like whitepapers, webinars, conference tickets, podcasts, and the like.
Give your audience something of value for a direct line to their inbox, and they will think of your brand in a more positive way.
This is one great way to nurture your leads once they are a part of your lead management system or email list.
This ensures that they move through the sales funnel and increase the chance that they will purchase again.
Retain the interest of your audience and build a long-term relationship with them that involves trust and loyalty to your brand.
How do I Get Free Leads for My Business? Attract, Nurture, and Convert Leads
Leads pay very, very well, but the lead generation process does not take overnight.
If you deliver a quality process, you can get more income. If you run a targeted site and get quality leads, you can make great money.
There are several ways on how you can increase lead for your business, and we tackled just a few.
Master the ways to get leads and create a smashing lead generation strategy for your business.
Move your leads throughout the buying process to loyal customers with lead generation. Contact Big Easy SEO today to learn more about lead generation!
Big Easy SEO is a web design, SEO, and digital marketing agency that strives to help small to medium sized businesses boost their brand in the online market and search engines.
Our goal is to provide metrics, results and services tailor made to your business through a variety of strategies including search engine optimization (SEO), web design, and ads.