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Local Search Engine Optimization Solutions

As a local business owner, your goal is to be found by potential customers who are looking for your product or service in the real world.

Why? Instead of spending time and money on people who are not interested in what you have to offer, your goal is to focus on those who can become customers today.

It has never been more important to local businesses to be found through local search results.

The local customer is looking for local business in their area and through local searches. Local searches matter most because local customers are specifically looking for businesses that are within their area.

For a local audience, this means that it is more convenient for customers to visit your business.

Why Local SEO Is Important for a Local Business?

Local SEO affects the search engines by optimizing your business for a particular area. When you want to target local customers, SEO is an effective way of marketing your business and this can be done by having the right keywords in mind.

It’s important to use local SEO strategies to improve brand awareness among potential customers.

A local business website will have a certain way that it should be presented. You want your business to be found through search engines such as Google Maps, Bing, and Yahoo local.

These search engines are all important when you want to reach out to the right audience for your business in a particular area.

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How Does Local SEO Work?

Local SEO is basically having the knowledge of the location that you wish to target. For example, if your company is based in New Orleans, you have to optimize the keywords for New Orleans, Louisiana to increase online visibility.

Google posts only the relevant websites for a particular region. For instance, if you are looking for the best restaurants in New Orleans, only those businesses that show up on the first page will get the business.

The importance of this stems from the fact that Google and other search engines deliver a different set of results based on the geographical location of a user.

Local sites are seen as more relevant to a particular geographical location and having them listed in the local listings is an effective way of marketing your business.

The Google local algorithm is based on the following factors:

  • Location of the searcher
  • Competition in your area
  • Relevancy of content on your website
  • Reviews of your business
  • Local link building

How to Optimize for a Local Business?

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Having a location-based keyword is the best way of optimizing a local business to improve its local ranking. Local search rankings have been one of the major priorities of all businesses and having the right keywords is important.

Big Easy SEO prioritizes local keyword research in order to generate results.

Creating Google My Business and Local Business Listing

Creating a Google My Business account is the first step to properly promoting your business online. Getting your business on this platform will give it more credibility in Google’s eyes and allow you to take advantage of the new local SEO services.

Your business profile on Google should be accurate. List your business address, phone number, and hours of operation.

The physical location of your business does not have to be the only location you list, but it is best to start with one and then expand from there.

Common Factors of High Ranking Local Businesses

If you have a local business that is already ranking in Google, you must be doing something right. But what is it?

What do all of these local ranking businesses have in common?

  • Their websites are optimized for both on-page (internal links, structure) and off-page (links, social media shares) factors.
  • Their websites contain some kind of “call to action.” In other words, they involve their audiences in taking the next step. The call to action might be a free estimate, a coupon, a request for more information, or a phone call.
  • Their websites have inbound links from other local-related websites (including review websites).

All three of these elements can be easily managed by SEO. It is important to have an SEO handle your website because they are familiar with the “hidden” or “technical” elements that you might not even be aware of.

Local SEO tips from the internet might not be enough.

On-Page Factors for Local SEO Success

  • You can boost your organic traffic by posting frequently on your company blog and publishing news relevant to your industry. Optimize each blog post so that it can be easily found by the search engines.
  • Create and share videos on your website. Include a video on each page that has textual content, and be sure to optimize all video files with keywords.
  • Create or include testimonials and reviews on your website. These come in many forms, but they are easy to create and share with your customers. Include them on your website, as well as in social media posts that link back to your website.
  • Use keywords in page titles! These should be precise, as well.

Having all these done by yourself can be quite a hassle, which is why Big Easy SEO would be glad to help you with them.

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Why You Need an Expert in Local SEO Services

Local search optimization can eat up a large part of your time, but with the right tools and experts, you can get great results.

Getting help from an SEO expert can save you time and money, allowing you to focus on what’s most important.

With Big Easy SEO we will provide thorough and accurate solutions for all of your local keywords. We use the latest in local SEO services with expertise on Google Maps, Google Plus, and other places that Google ranks.

With our proven strategy, you will not only achieve better local rankings but also increase your credibility.

We have experience with all types of local businesses, which means we can find the keywords that will get you in front of new customers.

With accurate local intent, search results will display the right business, leading to a higher conversion rate and that is what we will do for you.

Contact Big Easy SEO for Your Local SEO Needs

Improve your local rankings, add accurate information in your local citations, build a local customer following, and take full advantage of your area’s social media through appropriate on-page optimization.

Contact Big Easy SEO today for a free quote on our affordable Local SEO services and to get started building a strong local presence online.

Our local SEO efforts are sure to give your business a boost and get it noticed in your local area.

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