Like any other popular brand out there, thousands of small businesses want to have a share in the spotlight in popularity in blogs, social media posts, and customer reviews.
Monitoring your brand will help you check what is being said about you and respond to what they are talking about.
It will also help you to do reputation management in order to boost the image of your products and service as well as customer satisfaction. This can be done through understanding online reviews.
Reputation management is a long process, as it makes you be on top of your brand’s perception to the public and remains there.
Managing your reputation will also allow you to address any harmful or damaging instances that can bring a negative light to your brand when it happens.
Customer Loyalty, Growth, and Reputation
When your brand reputation is positive, it likely incites a foundation of customer loyalty, which is key to building a constant growth of revenue and stability.
While having a negative reputation can harm the business’ growth and lead to a loss of sales and customer loyalty.
But it is a tough pill to swallow as you will know what consumers like and don’t like, which in a way allow you to improve your business and change it in order to meet customer wants and needs.
What can you do first? What are some tools to help you with monitoring and managing your online reputation?
How Can You Monitor Your Online Reputation?
Your online reputation is an important aspect to keep your business relevant and thrive in this technological age.
A good online reputation is key in order to achieve great success in your business. However, managing your online reputation is not easy, you can do your absolute best and provide high-quality products but you can not control what your customers can do and say online.
Your online reputation highly depends on what you and people are posting on social media and the online review sites, for example, Google Review, Yellowpages, and Yelp.
Many conscious consumers tend to read more than two or three reviews of a product or a service before deciding what to purchase.
They do this so they feel assured that they can trust that what they get is worth the money that they pay for.
That is why your brand reputation can make or break your business since it largely influences a person’s decision to buy.
What will help you monitor your online reputation? Here are the 9 best tools to get you started.
9 Tools to Help You Monitor Your Online Reputation
Google Alerts is one valuable free tool for marketers and SEO professionals to use in order for them to monitor their online reputation. You can just simply enter your business name in the way you normally enter the terms or words you want to get alerts for.
Google Alerts will provide you with email notifications of your mentions, in real-time, once a day, or once a week, whichever you prefer.
Social Mention is similar to Google Alerts. It gives you a list of top users, keywords, hashtags, and sources, from popular sites like YouTube, Facebook, Instagram, and Twitter.
Hootsuite works best for social engagement monitoring and mentions in popular sites like Facebook, Twitter, and LinkedIn. There is no fee for individuals however, businesses need to pay a fee of $9.99 per month.
SEMrush can provide you the opportunity to monitor online mentions including sentiment scores and resource authority. SEMrush allows you to use it for a limited time free.
Trackur allows you to manage a variety of features from monitoring popular social media platforms like Twitter and Facebooks, Youtube, and Instagram to forums, even images and videos.
Not only that, it will allow you to audit a maximum of fifty keyword searches and will determine the sentiment of ratings and its influence.
Trackur is a bit pricey, as you will be expected to pay a price starting at $97 monthly.
Using SentiOne will let you know what your customers and others are generally saying about your brand.
You know what they are talking about in real-time, as it happens and in the past as well, providing historical data.
SentiOne tracks mention of your brand and keywords.
With Reputology, you are able to help your business monitor and manage online reviews. Reputology has many features like alerts, dashboards, and analytics, which are important to have.
Besides those, Reputology will provide you with a detailed report of the summary of customers decisions based on the feedback that they wrote. To use Reputology, prices start at $25.
Review Trackers does not only track and monitor single businesses but other multi-location businesses as well.
It monitors many major review sites as it monitors customer feedback, landing pages, scans daily the news reviews and gives you email notifications.
ReviewPush is an online review management software that helps your business, whether in single locations or multi-locations.
The software monitors popular social media sites and reviews sites like Twitter, Google, Yellowpages, and Facebook.
How Can You Monitor and Manage Online Customer Reviews?
- First, you need to know where and when customer reviews first appear in order to manage those reviews of your business. There are many tools that are free and or require a minimum fee that does the hard work for you.
- Next, you need to claim or create a business page where customers can drop off reviews for your convenience. There are many sites available where you can do so such as Yelp, Zomato, and Google Places.
How Do You Track Brand Reputation?
A great way to track brand reputation is through brand reputation metrics. This is a tool that includes social media reach, the share of voice, and sentiment analysis that is very important to measure brand reputation.
Social Media Reach
Social media reach as a brand reputation metric can show you how popular your brand as it can illustrate how many people is reached by your brand
Share of Voice
Share of voice helps measure brand reputation by depicting your brand’s popularity and awareness in the minds of consumers.
This metric can point out weaknesses of a brand, be it product service.
More from Big Easy SEO
Big Easy SEO is a web design, SEO, and digital marketing agency that strives to help small to medium-sized businesses boost their brand in the online market and search engines.
Our goal is to provide metrics, results, and services tailor-made to your business through a variety of strategies including search engine optimization (SEO), web design, and ads.