You might be a content writer, and we have some tips for you to help improve the quality of your content and SEO. SEO and content go hand-in-hand. You can’t have one without the other if you plan on being successful on the web.
After all, without SEO, your content may never be viewed. You need to rank for the right keywords in order to get clicks on your page – you don’t want to write content that nobody can find.
Links to your articles are important, but what’s even more important is the quality of the content. That’s why a good relationship between SEO and great content is so important! It’s all about giving people what they’re looking for while also making sure your content gets indexed.
The following are 10 tips on how to write great SEO content so it can carry your SEO efforts:
1. Write For Your Audience First
This SEO writing tip is an absolute must. Sometimes content can end up written for the wrong reasons- don’t make this mistake. Instead, write something that appeals to your target market and answers questions they might have.
You don’t always need to share content that’s about your product. When you do though, it should fit the needs of the audience and help them utilize what you’re trying to offer.
Make sure that your content is more than just surface-level information by creating something that provides quality information on a topic related to your industry.
2. Keep It All Under The Same Roof
If you want your website to stand out, be sure to keep it under your own domain name. That means if you have a blog, don’t host it with WordPress or Blogger and instead host it in a subfolder on your own domain (e.g., www.example.com/blog).
When you have an opportunity to share your original content in different formats, don’t forget to include these on your website as well. Make sure that customers are able to share them easily on their social networks & online profiles too.
3. Make Headlines That Pack A Punch
Don’t underestimate headlines as they can hold a lot of power when it comes to SEO as they give users a first impression. Write headlines that are clear, interesting and features rich keywords.
Moreover, make sure to write an engaging headline and meta description. The title and meta description are what show up when someone searches for your site, so make them interesting! You want to tell readers what they can expect in the article when they click on it.
4. Use Keyword-rich Phrases
Keep your sentences on point with keyword phrases that are related to the post. You will not only provide value for your readers, but you’ll also help the search engines list your blog as a match to what people are searching for.
However, using too many keywords may come across as spammy and give people a negative impression of you. Write with a natural feel and use keywords when they make sense. In addition, don’t rely on tags only when the keyword tag strategy may make more sense.
5. Structure Your Posts
Without paragraphs and headlines, your content can be hard to read! Make sure to organize your distribution of content by breaking it into smaller paragraphs with subheadings & the like.
Good organization and proper tags will help the search engines index your site and give it a good ranking.
Make sure you’re using headings, like H1 for titles and H2 for subtitles, to structure an individual article well.
6. Incorporate Imagery
Use images in your blog posts! People are visual and they’re likely to get attracted towards an image even if it’s just a tiny thumbnail.
If you have a Pinterest account, then adding an image from there can give you a lot of exposure! You can also use your other social media channels to promote your blog posts, but by adding images you’ll make it easy for people to share it with their friends.
7. Propel Content With Social Media
Social media is a powerful tool that can make your content circulate and help get it out there. Make sure to post the link on your social media accounts along with a few enticing descriptions and an eye-catching call-to-action.
Social media is all about sharing – be sure to include sharing buttons on your posts. Make your links more attractive when they’re shared by taking advantage of Twitter Cards (Twitter) or Open Graph (Facebook) if you know how.
Check the technical documents for the specifics, but it might help increase click-through rates and boost engagement.
8. Implement Google Authorship
Google Authorship is a way to quickly and easily connect content with the authors that created them. Being visible in search results means more visibility and business. All you need is a Google+ account and it’s really easy to use.
Google Authorship is great for personal promotion, but can also increase the click through rate to your articles. If you’re an author, here’s how to set up Google Authorship for your website.
9. Promote Natural Link Building
Links have been around for a long time and are an important part of SEO. You can get a link back to your site by linking to your own content or website if you use a picked word that’s relevant.
If you go that extra mile and create a couple of infographics or instructional videos, it’s a good idea to add an embed code to drive traffic back to the source page.
Create content that’s full of great information and engaging stories. A well-written article will help your site get shared online, which in turn increases the chance of other sites linking to it.
10. Monitor Your Activity
To stay on top of your SEO-friendly content, it’s a good idea to review your results. Google Analytics is a super easy and free solution that will show you how many people have been on your page, as well as for how long.
Check how many visitors stay on your site for a long period of time and how many return to see your content. If you notice a high bounce rate and low average time spent on the page, it can mean that your content wasn’t relevant to what they were looking for, or worse- it wasn’t interesting.
In addition, look at the number of social interactions to get a sense of how viral your posts have been. When you look at metrics like these, you can tell which content pieces are successful so that your future content is more likely to reflect the same.
Both SEO and content writing are important pieces to the puzzle, so make sure you put high-quality time & effort into both to ensure your site is getting the traffic it needs.
More From Big Easy SEO
Our goal is to provide metrics, results, and services tailor-made to your business through a variety of strategies including search engine optimization (SEO), web design, online reputation management, and ads. Contact us now!