It’s no surprise that nowadays it’s vital to have a good-looking website. People form their opinions about your company in just 3 seconds, so if your site isn’t well designed it can seriously harm its reputation.
In the past, web design was something left to a select few. Nowadays, senior executives realize that digital experience is key to a business’s success. UX and web design will be important aspects for any company going forward.
Now, many companies are entering the design space and putting their own touch on things.
Likewise, web designers have to keep track of how digital experiences evolve and factor them into various design elements.
So, why does good website design matter?
1. Web Design Impacts Brand Perception
Websites are the first thing potential customers see from your company – whether it’s a good or bad impression can have a huge impact on how they view your brand.
So many people judge a company based on how good its website looks. Providing customers with a professional, well-designed website can undo all the hard work done across other channels.
The benefits of using a web design agency are clear. It saves time, effort, and the quality provided is satisfactory.
Design is important, but it’s not all about aesthetics. Usability and navigation are integral to building trust.
A site needs to be intuitive or visitors will move on to a competitor’s site that might have a better design. A poorly navigated website or app often suggests that the business has low-quality products or services.
Hiring a professional web design agency that has the knowledge as well as an understanding of your business and its audience can have a positive impact on your brand.
2. Accessibility Features Are Worth It.
You need to make the website accessible for everyone if you want to design it properly. This includes considering whether people with low vision, limited motion, or cognitive disabilities would be automatically excluded.
A good web design agency and design team will not only know the importance of accessibility, but they will know what to consider and have experience in developing creative solutions.
To make sure your company is appealing to as many people as possible, you need to make sure the images and colors on your website are accessible for folks with visual impairment. Try using images in greyscale or by reversing color schemes for darker images.
Many people rely on screen readers and website accessibility modes. These features allow users to easily resize and re-color pages, making it easier to use websites on various devices or read text comfortably without any issues.
The UK Government has a comprehensive accessibility guide. Making it simple for website developers to comply with the needs of people with disabilities.
3. Web Design Impacts SEO
You might not understand all the ins and outs of SEO, but a skilled developer can help you design a website that is on your side.
A good developer will never tell you to use some complicated cover-all solution, but rather show you how websites like yours rank higher with simple optimizations.
Google and other search engines need to know what your headlines are, what to focus on, and whether the content is trustworthy.
For your page layout, particularly your homepage design, look to Google’s E-A-T model – Expertise, Authoritativeness, Trustworthiness.
Once you have demonstrated those three things on your website and in your content, you should be able to see a significant improvement in google rankings.
To ensure your site is optimized, it’s important to consider both page speed and responsive design.
Sites need to work across various devices such as tablets & mobile phones for customers to access the information they need.
If your site doesn’t look good & works right through all devices, you’re leaving a lot of money on the table. It’s worth taking a quick look at your page speed insights too.
4. Quality Web Design Has A Longer Shelf Life
A good, high-quality website designed for longevity, rather than being a trend or template of the moment.
Designers have to look beyond what’s popular now in order to provide good web design. Technology is always evolving, which means that it is suitable for your needs now and may no longer be fully functional in the future.
For example, if you build a site for your company now, it might not work that well later on. However, a web designer will have a foresight of upcoming trends that might alter the way people use their websites in the future- such as 5G or voice search.
As social media is used more and more, it will change the relevance of certain businesses. 5G is a great new way to create websites without any slowdowns from page load times.
Of course, this doesn’t mean you should put HD videos on every page. There are many things to take into account when designing a website, and the right technology will vary depending on your business goals.
5. Website Design Can Relay A Story and Create an Emotional Connection with Your Audience
People are emotional beings and equate connection with storytelling. As Muriel Rukeyser wrote, “The universe isn’t made of atoms; it’s made up of stories.”
If your business is looking to connect with audiences (which it should), consider telling unique stories that resonate with them.
In “Made to Stick”, a case study showed how storytelling leads to better memory recall. Eight students were given one-minute speeches, then the group was asked to rate them.
The most charismatic speakers score the highest, but when asked about their key points later it was a different story.
Listening to speeches that incorporated storytelling or any other devices to keep people engaged is better – 63% found stories more memorable, but only 5% remembered statistics.
It’s a shame, but many brands & businesses fail to take the end-user into consideration when designing their site. They talk about what they do and offer but don’t speak to their customers in a language they understand.
The best way to market your company is through a combination of engaging visuals and a smart design. This way, users can be informed of those aspects without getting bored or skipping over the ads.
More From Big Easy SEO
Big Easy SEO is a web design, SEO, and digital marketing agency in New Orleans that strives to help small to medium-sized businesses boost their brand in the online market and search engines.
Our goal is to provide metrics, results, and services tailor-made to your business through a variety of strategies including search engine optimization (SEO), online reputation management, web design, and ads.