Is Digital Marketing Right for My Business?
The number of people who go online on a daily basis is constantly increasing and, given the fact about how accessible the internet is nowadays, that is an important thing to take into consideration when it comes to your business and hiring a company for digital marketing in New Orleans.
It is not a secret that offline marketing is not as effective as it used to be, that means that the way people shop and buy has changed during the last years.
One of the biggest goals of marketing is making it possible for companies to connect with their audience in the right place and at the right time with the proper digital marketing strategy.
Small businesses often get started with a focus on how to get the first group of customers with traditional forms of advertising such as big signs, coupon mailers, and print ads.
Most of them tend to think that given the fact that they offer a high-quality service or product it will only require time until customers get to find their way to them.
Although this approach may bring in a trickle of business, business owners can find a better and easier approach.
Overlooking this vast marketplace is a big mistake some small businesses tend to fall into. They should absolutely consider the huge marketplace of prospects online.
You might be asking, what is digital marketing? Unlike what most people think, digital marketing is not only “online marketing”, digital marketing goes far beyond that, referring to any marketing that uses digital channels to reach prospective.
These are some of the reasons why you should make sure to use digital marketing in your business.
A professional and optimized business website is the best first impression you can use, no matter how active you are on social media.
A professional website designed for your business will become the digital home of your business.
Being the only place where you can have complete control of the message you want to send to your clientele.
A professional business website does not need to be fancy yet it does need to be responsive and mobile-friendly for sure.
More than 70% of businesses are using email marketing, which makes email marketing the 3rd most practiced digital marketing method.
It has been shown that people using their mobile devices to check their email is nearly 50% across demographics with 81% of those using their smartphones.
Emails are constantly used as a way to promote content such as discounts and events, they are also utilized as an approach to direct people toward the business’s website.
There are different types of emails you can send in a marketing campaign through email which include:
- Customer welcome emails.
- Suggestions or related series of emails for customer training.
- Blog subscription newsletters.
- Holiday promotions to loyalty program numbers.
- Follow-up emails to website visitors.
Search Engine Optimization (SEO)
Search Engine Optimization refers to the process of optimizing your professional business website for it to rank higher in search engine results pages, which will end up in an increased amount of organic traffic to your website.
SEO will benefit channels such as websites, blogs, and infographics.
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The content marketing strategy can be seen as the creation and promotion of content assets to create brand awareness, traffic growth, lead generation, and customers. Your content marketing strategy can be used in:
Blog posts: A company business blog that writes and publishes articles will allow you to demonstrate your industry knowledge and will produce organic search traffic for your business.
This will, in the last instance, give you a higher chance to convert your website visitors into leads for your sales team.
Infographics: There are some times when your readers want you to show instead of telling.
And it can be achieved with infographics which are a form of visual content that offers website visitors with the concept visualization that you want to help them learn.
Ebooks and whitepapers: E-books and whitepapers will help you to educate website visitors.
It will also provide you with an opportunity to exchange content for a reader’s contact information, producing traces for your company while at the same time moving people through the buyer’s journey.
Social Media Marketing
With social media marketing in New Orleans you will be able to promote your brand and your content using social media channels in order to increase brand awareness, drive traffic, and generate leads for your business. Some of the channels you can use in this strategy include:
The inbound marketing strategy is described as a marketing methodology wherein you attract, engage, and delight customers within every stage of the buyer’s journey.
This strategy can be applied to any of the digital marketing strategies above in order to create a customer experience that works with the customer and not against them.
These are some of the examples of inbound marketing compared to traditional marketing.
- Video marketing vs. commercial advertising
- Blogging vs. pop-up ads
- Email contact lists vs. email spam
Pay Per Click (PPC)
PPC is a strategy that will allow you to drive traffic to your website by paying a publisher every time your ad is clicked.
One of the most recognized PPC types is Google Ads, which will let you pay for top slots on Google’s search engine results pages, and you will be paying for every click any of your links get. There are some other options when it comes to PPC such as:
Facebook paid ads: Where you are able to customize a video, image post, or slideshow that Facebook will publish into the newsfeed of people matching your targeted audience.
Twitter ads campaigns: In these campaigns, you will be able to place a series of posts or profile badges to the news feeds of a specific audience, similar to most of the paid ads you can find. The goal can be set to be website traffic, followers on social media, tweet engagement, or even app downloads.
Sponsored messages on LinkedIn: This one is as simple as paying to send messages directly to specific users based on their background and industry.
When you’re ready to have a serious talk about improving your digital and online presence, contact the team at Big Easy SEO today for a free consultation.