What Is The Difference Between Digital Marketing & Internet Marketing?

As a business owner in New Orleans, you’re probably familiar with the terms “digital marketing” and “internet marketing.” These are both buzzwords that have been circulating around the business world for some time now, but what do they really mean? And more importantly, what’s the difference between them?

In this blog post, we’re going to break down the definitions of digital marketing and internet marketing and explain the differences between the two, so you can make informed decisions about your marketing strategy.

First, let’s start with some definitions.

What is Digital Marketing?

Digital marketing refers to any marketing efforts that use digital channels, such as search engines, social media, email, mobile apps, or websites, to promote products or services. The goal of digital marketing is to reach a larger audience through these digital channels, with the ultimate goal of driving conversions and sales.

Digital marketing encompasses a range of tactics, including:

• Search engine optimization (SEO)
• Pay-per-click (PPC) advertising
• Social media marketing
• Content marketing
• Email marketing
• Mobile marketing
• Display advertising
• Affiliate marketing

What is Internet Marketing?

Internet marketing, on the other hand, refers to marketing efforts that are specifically focused on the Internet. This includes all the tactics that fall under the digital marketing umbrella, as well as any other marketing tactics that are specifically designed for the internet, such as:

• Banner advertising
• Online PR
• Online reputation management
• Online customer service
• Online marketplaces (like Amazon or eBay)
• Webinars and online events

Digital Marketing vs. Internet Marketing: Key Differences

So, what’s the difference between digital marketing and internet marketing? The truth is, the terms are often used interchangeably, and there’s a lot of overlap between the two. However, there are a few key differences:

Scope

Digital marketing encompasses a wider range of channels than internet marketing, including mobile apps and SMS marketing, while internet marketing is more focused on marketing efforts that are specifically geared toward the internet.

Reach

Digital marketing is often focused on reaching a larger audience, while internet marketing is more focused on reaching a targeted audience. This is because internet marketing tactics, like banner ads or online marketplaces, are often more targeted to specific demographics or interests.

Goals

While the goals of both digital marketing and internet marketing are ultimately the same (to drive conversions and sales), the specific goals of each may differ. For example, digital marketing may be more focused on increasing website traffic or social media followers, while internet marketing may be more focused on building brand awareness or improving online reputation.

Tactics

The tactics used in digital marketing and internet marketing are often similar, but there may be some differences in the specific tactics used. For example, email marketing is a tactic that falls under both digital marketing and internet marketing, but the specific strategies used in each may differ.

Which One is Right for Your Business?

So, which one should you focus on for your business? The truth is, it depends on your specific business goals and target audience. Here are a few things to consider:

• If you’re looking to reach a wide audience, digital marketing may be the way to go. By using a variety of digital channels, you can cast a wider net and reach a larger audience.
• If you’re looking to reach a specific target audience, internet marketing may be more effective. By using tactics like online PR or online reputation management, you can target specific demographics or interests.
• If you’re looking to build brand awareness or improve your online reputation, internet marketing may be the way to go. Tactics like online PR or online reputation management can help you build a strong brand image and improve your online presence.

Ultimately, the best approach is to use a combination of digital marketing and internet marketing tactics to create a comprehensive marketing strategy that aligns with your business goals. By combining the strengths of both approaches, you can reach a wider audience while also targeting specific demographics or interests.

Why Work with a Digital Marketing Agency?

If you’re looking to take your digital or internet marketing efforts to the next level, consider working with a digital marketing agency like Big Easy SEO. Here are a few reasons why:

• Expertise: Digital marketing agencies specialize in creating effective marketing strategies that align with your business goals. We have the expertise and experience to navigate the constantly evolving world of digital marketing, ensuring that your marketing efforts stay up-to-date and effective.
• Cost-effective: Hiring an in-house marketing team can be expensive, especially for small businesses. Working with a digital marketing agency allows you to access a team of experts without the overhead costs.
• Results-driven: Digital marketing agencies are focused on delivering results for your business. We use data-driven strategies to optimize your marketing efforts, ensuring that your budget is being used effectively to drive conversions and sales.
• Scalable: Digital marketing agencies can scale services to meet the needs of your business as it grows. This means that you can start with a small budget and scale up as your business grows, without having to invest in additional resources or infrastructure.

We specialize in helping businesses in New Orleans and beyond create effective digital marketing strategies that drive conversions and sales. Our team of experts uses data-driven strategies to optimize your marketing efforts, ensuring that your budget is being used effectively. Contact us today to learn more about how we can help your business grow with digital marketing.