Not having a Facebook account these days is like living in the dark ages. Approximately 1 billion people around the globe are on Facebook and spend an average of 90 minutes a day maintaining their accounts.
Can you afford to ignore this demographic? How will your business succeed if it isn’t easily found by potential customers?
Did you know that businesses who have active Facebook pages receive 55% more page views from search results? That’s a big jump!
You might have a Facebook page, but are you doing enough to keep it fresh and functional for your customers? You can’t just open a Facebook account and leave it alone. Your potential customers want constant updates on the latest events at your business as well as new promotions and deals.
Big Easy SEO‘s Facebook marketing services are here to help you get on the right track. We give you the tools to succeed while allowing you to save time and money.
So if you have a business in New Orleans that you want to promote via Facebook marketing, we’re the team to call.
Try to log in to your Facebook on this very browser you are using right now. What do you see? Probably your most recent photos, videos, and status updates. This is what most people see when they visit your Facebook page.
But there’s more that goes on behind the scenes. As soon as you post a message, status update, photo, etc., other users and search engines see it and index it.
Facebook marketing is the process of creating a presence for your business on Facebook. You’ll need to create a Facebook page for your business that includes all the important information about your company.
Promoting your business page includes posting status updates, using Facebook apps to create contests and build interest, creating Facebook events, and much more.
In case you’re wondering, it’s not necessary to choose between Facebook marketing and traditional SEO services. Big Easy SEO delivers both, so you get the most out of your website.
In fact, as a result of our Facebook marketing services, you may see an increase in traditional SEO as well.
Instead of just having one page on your website containing all the keywords people are using to find your business online, you should have several.
For instance, you might have a page that includes the keyword “NOLA wedding photographer” and another that contains the keyword “New Orleans wedding photography.” If you were to optimize each with the appropriate keywords and phrases, this would be even better when it comes to search engine rankings.
You would never want to have just one page containing all these keywords. If this was the case, you would be competing against every other business that uses the same keyword phrase.
Creating unique online content is one of the most effective ways to get new customers and promote your business. Big Easy SEO Facebook marketing services are here to get you started.
Facebook marketing services serve relevant ads to targeted communities of users. This strategy is similar to Google Ads, but Facebook is much more personal than Google, so it is easier to target specific niches.
Also, looking for potential clients and customers is easier, and Facebook marketing offers more advanced targeting options than Google AdWords.
When you use Facebook ads, users who do not already know about your brand or product will see it in their newsfeeds and become aware of it.
Facebook ads can include text, images, or videos. It is advised to use bright and high-contrast images to attract the most attention. With enough time and effort, your ads will be clicked on by interested users who want to know more about your product or service.
Here are some of the benefits you can get from using Facebook Ads
Advertising options on Facebook are divided into three categories: Standard, Reach & Frequency, and Advanced.
These are the most basic ads you can place on your brand’s Facebook page, and it is cost-effective for smaller advertisers.
However, it has the least number of features. You can choose between carousels, single images or single video ads, and either a link or a website URL.
You also have the option to create your own image and copy, but there’s no targeting capability.
This ad type is best for advertisers who want to run the same ad multiple times in order to increase brand awareness. Reach & Frequency ads are also helpful for advertisers who want to test combinations of different creative and targeting options.
This type of ad is best for advertisers that have a bigger budget, and want to use more features. The Facebook Ad’s advanced options include Custom Audiences, Website Conversions, App Activity, Mobile App Installs, Mobile App Engagement, Lead Generation, and Event Responses.
You get to take advantage of the ease and agility that come from working with us. You can get instant real-time responses to changes in your campaign’s performance, so you can boost conversions and sales. This allows you to improve your ad’s performance and deliver better results for your business.
You can receive assistance regarding effective content creation, launch, branding, customer service, monitoring internet traffic, and much more.
The Big Easy SEO team will assist you in maintaining your profile so that it’s updated with fresh information at all times
Increase your brand awareness, while at the same time increasing your website’s visibility and traffic. It’s important to measure your success by tracking conversions, not just clicks.
Facebook’s advertising platform is one of the most successful and effective marketing tools available today. Remember, you only pay when someone clicks on your ad.
We understand that not all start-up businesses have the knowledge of this on their own, that’s why Big Easy SEO has experts in this field. We will craft your Facebook ad campaign to meet your specific needs and objectives.
For a free Facebook and other social media marketing consultation, contact us today!
