Should You Worry About Duplicate Content on LinkedIn?
When it comes to duplicate content, there has been much debate about the true impact of duplicate content on websites. It is already know that duplicate content negatively impacts your SEO results if you have duplicate content on your website. However, what about other platforms? As more people publish content to third-party content publishing sites, including LinkedIn, it is important to understand how duplicate content can impact your online marketing efforts. Here is what you should know about duplicate content on LinkedIn.
Duplicate content refers to copied content that has been copied from one page to another page. This can mean copying a blog article from your website and reposting it to LinkedIn. Although your content should receive a higher rank because it has been published on your site first, it is still up to Google to identify the original source of the content.
However, Google has stated that sites are not penalized for using duplicate content on LinkedIn. Although there is proof that publishing content to LinkedIn won’t hurt your site rankings there is no reason to risk it, especially if things change with another Google algorithm update. Here are a few steps that you can take to protect your rankings:
If your site is new and does not enjoy high rankings in the search engines, it might be a good idea to wait a bit before republishing content that you have published on your own site to other sites. In addition, you may also want to consider making minor changes to the title and body of the content to ensure that it does not outrank your own content. The domain authority for sites like LinkedIn is quite high since it is one of the most visited sites on the internet. As a result, there is still probably a risk for smaller websites that your content on LinkedIn could outrank your own site’s version of the content.
You should also use an SEO plugin to add the rel-canonical tag to the version of the post on your website to ensure that it receives the proper credit as the original source. This way you can prove that your site was first.
You can avoid duplicate content issues by rewording the article before you publish it to LinkedIn or simply create content that is unique for each platform. By doing this, you won’t have to worry about problems down the road. However, if you decide to use different content on LinkedIn, you should always make sure that the quality is just as good as the content that appears on your own website. Don’t hurt your conversion rates by opting for cheap reproductions for the simple purpose of saving money.
Do you need help with keeping your content marketing strategy on track? Big Easy SEO can help you to create a winning content marketing plan that will allow you to publish high-quality content on a regular basis and a reliable social media marketing plan in New Orleans. Ready to get started? Call us today!