Top Fixable SEO Mistakes
When it comes to SEO, we’ve all made mistakes. SEO is continuously changing and some techniques that might have been a good idea a few years ago may now be hurting your site. However, the good news is that all SEO mistakes are not permanent. Here are the top SEO mistakes and what you can do about them now.
Many site owners don’t realize that keyword stuffing is severely affecting their site’s rankings. This mistake can be easily fixed by rewriting the offending content. Make sure that when the content is rewritten, that it is not still overly optimized. A good rule of thumb is to keep the distribution of keywords as natural as possible. Opt to only use your target keyword phrases a maximum of 3 times per page.
Not Using the Correct Keywords
While over-optimizing your site for specific keywords is not recommended, not using the right keywords is just as bad. Optimizing for the right keywords can mean more sales and traffic. But optimizing for the wrong keywords, can mean that your site receives little to no traffic or worse tons of irrelevant traffic. In order to use your SEO campaign to find new customers, you will need to make sure that your site is optimized for the right keywords. Locating the right keywords can be tricky. However, through the use of software and with the assistance of an SEO professional, you can be assured that you are selecting the right keywords for your site.
Ignoring Broken Links and Errors
While many site owners fail to check up on broken links and errors, they are immediately aware of the lower rankings in the search engines. If your site has been experiencing trouble, start by checking to see if the links to your site are all being indexed and also point to the pages that you want them to point to. For better rankings you will need to make sure that you resolve these issues.
Links From Low Quality Sites
Links from low quality sites can severely hurt your SEO strategy. While it may not be so simple to remove links that have been previously created, there are tools from the search engines that can help. In addition, this should be a wake up call so that you stop doing whatever activities that are creating these bad backlinks.
Not Tracking Your Progress
If you are trying to figure out how to optimize your site for SEO, it is pretty much impossible to do this if you do not have tracking measures in place. A quality SEO campaign starts with good analytics. Therefore, you should make sure that you have deployed the necessary tracking tools that will make it possible for you to track your SEO campaigns with ease.
Do you need help with cleaning up your SEO campaign? If you need help to restore your SEO rankings, Big Easy SEO can help. Click here to request a few quote for SEO services today.