Social Media Trends to Continue in 2014
As social media evolves, marketing is also changing and becoming increasing focused on product promotion and delivering excellent customer support. Marketers are only beginning to realize what an important role social media can play in delivering consumer centric marketing.
It is important to note that although some trends are changing in social media, some are here to stay for the long term. Here are a few of the trends that won’t be going away any time soon.
Social Listening to Determine Market Trends
Social listening is an essential component to social media that will remain a fixture of social media marketing for years to come. Social listening is the social media marketing equivalent of monitoring your analytics data in order to determine where and how to adjust your marketing tactics for the best results. More than 60% of internet marketers have utilized social listening in 2013 in order to determine consumer trends. This involves monitoring the conversations of customers in real time and playing attention to what people are saying about your brand across the many social media channels that your company utilizes. When social listening is used effectively, brands can tailor their marketing strategies to the customers that they want to connect with and ensure that the message is on par with what customers want to hear.
Paid Social Media Advertising
Although social media marketing has been traditionally advertised as a method of marketing that can be effective with little to no budget for paid advertising, things are changing rapidly. In recent weeks, Facebook has made a number of changes that make it harder for users of the site to use company pages to draw in large volumes of traffic. Therefore, in the near future expect that paid advertising on social media will make up a larger percentage of your marketing budget than it previously did. In addition, you may also find that the outcomes from using paid advertising mean more targeted traffic.
One major thing about social media marketing that has changed recently is the number of people that are using mobile devices to access social media sites. Therefore, marketers will need to change their methods for social media marketing to ensure that their messages are still being reached by mobile customers. In addition, this will also mean that marketers should begin to come up with mobile only social media campaigns in order to ensure that they are reaching their key customers.
Adding Images and Video
Images and video are increasingly becoming a necessity when it comes to using social media marketing to seek out new customers. Images and videos tend to draw in higher numbers of visitors than simply using text. As social media evolves, social media websites will evolve along with them to create more sites that are focused primarily on images and videos. This can already been seen with the popularity of sites such as Instagram and Vine.
Do you need assistance with redefining your social media strategy? Infintech Designs can help you to craft a social media marketing strategy that will draw in more targeted traffic and increase your conversion rates. Click here to request a quote today.