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E-Commerce Business Concept - Big Easy SEO

Step Up Your Business Game With Ecommerce SEO

Ecommerce SEO services provide a very specific set of challenges as the competition is especially fierce in the digital marketing platform. Big Easy SEO understands these challenges and offers the best solution.

Our range of eCommerce SEO services has been designed to suit any online shopping platform.

How Do We Do It?

Building a business online is easy but maintaining its visibility can be hard. The growing competition makes it difficult to make your business stand out. This is where we come in. Below are the following strategies we do to optimize your ecommerce site.

Extensive Keyword Research

Ecommerce SEO makes sure that your product pages appear among the top ten organic search results.

To make sure that you rank as high on the first page of SERPs, you can search for terms that your potential customers might be using.

With this in mind, the first thing you will have to consider is to determine the high-value search terms that your potential customers might be using. Our eCommerce SEO experts conduct keyword research in different ways. Man sitting on desk with mobile phone - Big Easy SEO

Big easy SEO uses these five smart keyword research tips:

  • We leverage the power of Google’s organic web crawling technology to determine when to serve your ads instead of using traditional, keyword-based campaigns. The Dynamic Search Ads (DSAs) we use as standalone campaigns are based on your site content and your specific product category or brand.
  • Identifying the keywords used by your eCommerce clients who have up and running shopping campaigns. We take the top products from their feed list and plug them into AdWords’ Keyword Planner to look at their search volume and identify terms related to their searches.
  • Spying on your competitors and identifying the eCommerce terms they are bidding on by using the Keyword Planner. The tool provides sets of keyword ideas and ad group ideas that feature terms your competitor is most likely bidding on.
  • Using Pinterest to get a solid understanding of the semantic phrases your potential clients are using to discuss your products. Pinterest is a social media site that is more focused on sales or retail so it’s a great venue for conducting eCommerce keyword research.
  • Generating new keyword and negative keyword ideas using search terms reports while paying attention to your shopping campaigns’ search queries.

We Choose the Right Keywords for Your Store

Our eCommerce specialists narrow down your big list of keywords to the keywords that matter most to your eCommerce SEO by considering these factors:

  • The search volume will determine potential traffic to your site and how heavy your competition will be.
  • The volume of your competition will impact how you will rank for a keyword. Our eCommerce experts look for high volume, low competition keywords.
  • The relevancy of your product page or category page to the search term. We stick to keywords that would be genuinely satisfied by your products.
  • We target keywords that show commercial intent so that people will likely buy something on your site.

Organizing and Structuring the Pages on Your Ecommerce Website

Man sitting on desk with mobile phone - Big Easy SEO Big Easy SEO makes sure that you rank high on SERPs. Our eCommerce SEO experts will organize and structure your eCommerce website to make it easy for your visitors and the search engines to find the products and services you offer.

We take pride in creating eCommerce websites that provide the best user experience for your visitors. We make sure that:

  • Your eCommerce website is simple but easy to scale as your business grows
  • Every page of your site is a few clicks from your homepage as possible

A top eCommerce SEO tip that we apply in structuring the best eCommerce sites is using the supply and demand principle to identify which levels of the website structure are worthy to index and optimize so that they will fulfill the demands of your audience.

Optimizing Your On-Page SEO for Ecommerce

The product category pages and product pages of your eCommerce website have the highest value. These are typically the built-in SEO features that we can optimize for you:

  • Title tags and meta descriptions to include your keywords
  • The alt text for images to include your keywords
  • File names to include your keywords
  • URLs for your blog posts, web pages, products, and collections

Big Easy SEO is an eCommerce SEO expert that will create an eCommerce site so that you can beat your competitors. We build a foundation by optimizing your online store from the ground up for your target keywords. We make sure that your product pages contain content that converts.

We Motivate Your Visitors to Become Your Customer Through Ecommerce SEO

Big easy SEO has the right tools, the expertise, and the best strategies for optimizing small-scale and large-scale eCommerce websites across multiple territories to meet the needs of a range of different audiences.

We will help you grow your digital business alongside your brick-and-mortar stores so you can reach your customers and experience a fantastic long-term return on investment through our eCommerce SEO services.

Get started with our eCommerce SEO by contacting us now!

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We optimize and build signals to ensure maximum visibility online for users searching for the products and services you offer.