New Updates on Link Building
If you are wondering what you should be doing to boost your SEO in terms of link building, there are several things that you need to know. Here are the latest updates on link building for fall 2014.
Low-quality Guest Posts Will Not Do
Low-quality guest posts have been increasingly targeted by Google over the past year. Google knows that this is a strategy for link building that is being abused and it will now consider low-quality guest posts in the same category as content that has been scraped. This means that people who use guest posting as a thin cover for buying links will soon find their links from guest posting falling outside of Google’s Webmaster Guidelines.
Focused on Building Links From Other Sites in Your Industry
Google’s focus when it comes to ranking sites is whether or not your site is relevant. By building links from other reputable sites in your industry, you can increase your rankings. Not only should your links be relevant to your industry, you should also try as closely as possible to make sure that the links are relevant to the specific content on that page. This will convince the search engine bots that you are not simply creating content in order to get backlinks.
In addition to avoiding on-page SEO mistakes such as keyword stuffing, you should also make sure to avoid creating unnatural anchor texts. This means that you should not necessarily use your keywords as your anchor texts. In addition, you should use more natural language for your links. Try to link to a variety of resources as well.
Don’t Copy Your Competitors Link Building Strategy
It can be tempting to assume that by getting the same links as your competitor, your company will be able to outrank them. The problem with this line of thinking is that it doesn’t take into the unique aspects of your brand. Your company has a unique position in the market that makes customers come to you as supposed to going to another company to do business. Therefore, your link building strategy should be focused on accentuating these difference in order to attract your rival’s customers.
High Quality Content Is More Important Than Everything
High quality content continues to remain an important part of link building. If you want your brand to grow, you need to publish high quality content that is shareable and is highly targeted to your audience. Building links by getting mentioned by top columnists and news makers in your industry can help you. You should also work on syndicating your content to the top ranking sites in your industry. Focus on getting recommendations and citations from these top ranking sites. These items will help to attract the social signals required to help build links to your site.