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Big Easy SEO - Web Design and Digital Marketing

Lafayette Web Design & Digital Marketing Agency

Web design and digital marketing are becoming a big part of today’s society, and companies are working harder to adapt.

Web designers and marketers are becoming more in-demand for businesses that want to stand out from the crowd and have a web presence that will attract their target audience.

Big Easy SEO is a digital agency focused on bringing businesses online through web design and digital marketing services.

We have a team of SEO experts, content writers, social media managers, graphic designers, and web developers who can handle your web design needs.

What is Web Design and Digital Marketing and Why You Need Them?

When it comes to acquiring customers, there are many ways business owners can go about it.

They can choose one of the more traditional types of business, such as a grocery store or restaurant. Or they can try their hand at the Internet, by creating a website and promoting it.

It is no secret that more and more people are turning to the internet for shopping, research, entertainment, etc., so having an online presence via a website is crucial in today’s business world.

Not only that but especially for small businesses (most of which are on a budget), getting visibility online is the easiest way to attract new customers.

Having your own custom website design allows you to sell more products and services easily, advertise discounts and special deals, and provides users with more information than most other forms of media.

To put it simply, web design is crucial in marketing today.

Digital Marketing, on the other hand, is the use of online tools to promote your products and services. This can range from a basic website with SEO, to having an active social media presence and using email marketing software.

Both are very affordable, especially when compared to traditional forms of advertising, such as having an ad in the telephone book.

BIG EASY SEO - Search Engine Optimization

Search Engine Optimization

Search Engine Optimization or SEO is the process of making changes to your website or blog that will rank it higher in search engines like Google, Yahoo, and Bing.

More relevant traffic means more people on your site, which leads to more sales.

The Importance of Local Search Marketing Strategies

Local search marketing strategies are essential for small businesses that are just getting started in the digital marketing industry.

It is important to have a basic understanding of the different types of search engine algorithms.

In the most basic sense, these algorithms are a set of rules or procedures that determine how search engines display relevant information from sites on the internet.

You have to have the knowledge to know what keywords to place in your content and advertisements.

Many local small businesses will find that as their business grows, so does the need for strong strategies to get ahead in the digital marketing world.

The Benefits of Hiring a Digital Marketing Agency

Investing in hiring digital marketing agencies such as Big Easy SEO can bring lots of benefits.

With a reliable digital marketing agency, you can free up your time from handling internet marketing strategies and focus on other important parts of your business.

By hiring a reliable digital marketing agency, you are able to make more money because the agency can handle certain aspects of your business, making it easier for you to meet deadlines.

What Do Digital Marketing Agencies Do?

A digital marketing agency focused on web design and digital marketing services can help you create a strong web presence.

This will result in your website receiving more traffic, leads, and sales. Without proper marketing, practices involved to ensure your sales are made, the website is useless.

The goal of a digital marketing agency can be achieved through different means, such as eCommerce websites, mobile apps, traditional websites, lead generation campaigns, and social media efforts.

For example, an eCommerce website is used to sell products online while a traditional website focuses on inbound marketing, content strategy, and brand awareness.

Traditional print advertising by a digital marketing agency should be complemented by social media efforts.

Advantages of Using a Digital Marketing Agency

  • Increase website traffic by implementing SEO practices
  • Maximize ROI for advertising and sales efforts through proper use of analytics tools
  • Increase brand awareness through the power of content marketing and search engine optimization
  • Enhance customer retention through social media
  • Increase sales conversion rates with the help of landing pages and lead generation campaigns

Big Easy SEO - Social Media Marketing

The Power of Social Media

Social media platforms are the best place to find information on local businesses.

As a Lafayette web design and digital marketing agency, we know that it is important to have active social media profiles that allow clients to stay updated on what’s happening in our industry.

It has become increasingly popular over the last ten years as more people use their phones to access the internet. It makes sense as it is the perfect platform for a business to directly interact with its target market.

Social media marketing is an affordable way to promote a business with little hassle involved.

Big Easy SEO Services

With many years of experience, we have the skillset and the resources to achieve great results.

Our online marketing strategies offer a unique interactive combination of traditional marketing and digital marketing.

Based on the analysis of your website’s existing web design and digital marketing as well as your unique business goals, we help to develop a custom digital marketing plan and communicate with you throughout the process.

Here are some of Big Easy SEO’s web design and digital marketing services:

Lafayette Digital Marketing and Web Design - Big Easy SEO

Let Big Easy SEO Build Your Site Today

Best marketing practices should be in line with your web design. It is impossible to achieve web design without also adequately planning for marketing.

In order to conduct a successful online business, a website needs to be strategic in its approach and needs to adhere to the latest in marketing best practices.

Talk to our experts and let us help you reach your goals.

Lafayette, Louisiana is the proud home of the University of Louisiana at Lafayette and even though it is a young city, founded in 1821, the history and culture are plentiful.

Many people outside of Louisiana may not have heard about Lafayette or the great food scene that they have, but once you get there you will see why so many people rave about this southern gem.

Lafayette is located just off I-10 at the north end of Louisiana. Many people come to Lafayette for the university, Cajun culture, music, and food.

With a population of just over 120,000, it may not be in the top 20 largest cities, but with its charm and character it makes up for the lack of numbers.

  • Aurora Mardi Gras Museum: Come in to see over 100 years of the history of the “unique celebration in Acadiana.”
  • Blue Moon Saloon:   A museum, saloon, and general store. Sample some moonshine from their collection while you’re there.
  • Boardwalk Bistro: award-winning seafood and more, located in Downtown Lafayette.
  • Tippecanoe Place: A Bed & Breakfast where you can visit president William Henry Harrison’s home and see a collection of quilts from the World War II era.
  • Lake Fausse Pointe State Park: Rent a boat or kayak at the park for a day of fun on Bayou Vermilion.
  • Parc Sans Souci: An urban park located in the downtown area where you can relax and have a picnic while watching the kids play in the playground.
  • University Club of Lafayette: A private club for university alumni, faculty, and their guests to enjoy a meal or drinks at affordable prices.

In Lafayette, you can get anywhere by bike, car, or on foot. There are several bike trails, and they’re all over the place.

Parking is a little hard to find but possible even in rush hour. If you have a car, be prepared to drive slowly because of potholes and many roundabouts.

Also, Uber service and Lyft are very popular. If you don’t have a car and can’t walk it’s recommended to use them.

Lafayette, LA is home to a variety of famous residents, including:

  • Drew Brees (QB for the New Orleans Saints)
  • Phil Robertson (founder of Duck Commander, a star on A&E’s “Duck Dynasty”)
  • Roddy White (wide receiver for the Atlanta Falcons)
  • Simon Pagenaud (professional racer in IndyCar series)
  • John Goodman (an actor known for his roles in “The Big Lebowski” and “Roseanne”)
  • Scotty Boyd (baseball player who played from 1993-2004, two-time all-star)
  • Tony Stewart (three-time NASCAR Sprint Cup champion)
  •  Charles Comiskey (founder of the Chicago White Sox baseball team)
  • Sammy Kershaw (country music singer)
  • Taylor Wold (Miss Teen USA 2015)
  • Garrett Morris (comedian, actor, member of the original cast of “Saturday Night Live”)
  • Jimmy Breaux (professional American football player for the NFL New Orleans Saints)
  • Broussard
  • Scott
  • Milton
  • Youngsville
  • Carencro
  • New Iberia
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