Geo tagging is when you link your geographic coordinates to your images, videos, websites, and any kind of social media content of yours.
It helps the users and search engines know where the location of a site is, assigning longitude, latitude, and geographical metadata so that you could optimize the specific pages on their local search engine results page.
Why Should I Geotag a Post? Does geotagging photos help SEO?
Geotagging your photos would bring more targeted and higher converting traffic to your site.
This is great if you have a website for your business since it will increase local sales, which can help in creating an image among customers through word of mouth promotion.
Since there is an increase of smartphones and Google searches, this will help customers narrow down those hundreds of search results that are useful to what they are looking for.
How do I geotag a picture on Google Maps? How do I add a geolocation to a photo?
- Find tools online that could help you geotag an image such as the following:
» Geo Imgr
» Photo Location
» The Xifer
- Find your business coordinates on Google My Business here.
- Upload your image (if the image has a location on it already, then it will show on the map.)
- Your geotagged image is ready to be downloaded and used for your business site.
Key Pointers for Image Optimization
1. Enable GPS to Images
Since smartphones are now with built-in GPS, you should make sure that, at the time that you are taking pictures, your GPS is enabled.
This would automatically add the location and geographical coordinates to your images.
2. Proper sizing, formats, and compression
Make sure that the image that you took has the right size, format, and all the important specifications needed. If the size is a little too bulky, then you should compress it and upload it.
Large images slow down a page, aim for less than 100kb if it’s possible.
Videos, if you also want to upload that to your site, should be compressed. The video should be at least less than 3mbs per video.
3. Uploading on relevant pages
You should upload geotagging images on relevant pages since it is not essential to upload geotags on all pages of your website, it would be too much if you did.
The relevant pages that you could geo tag your pictures in are the homepage, contact page, testimonial page, and wherever else you want your audience to connect with you.
4. Place an Image
Pictures usually catch the general human eyes, since that is the first thing that humans see when they are reading something, as people do say “you eat with your eyes” if something looks appealing, then the human subconsciously is attracted to it.
Since the human eyes are designed to physically and psychologically read from left to right, you could place the image on the left side of the page. It will attract the reader’s attention and keep them interested in your site.
5. Add Captions
Adding captions would help the user understand the image better. This is not a mandatory thing to do, but it would be great.
This refers to an alternate text in your image. It helps search engines, like Google, locate your image. It adds up in HTML format to the image. Another thing that this is used for is that if the page doesn’t load fast, then the image may not be visible but the text is. If the page doesn’t fully load, then this helps the viewers know what the image is without actually having to look at it.
Geotagging Photos with your Smartphone
Since the smartphone has a built-in GPS, it is much easier to geotag your photos.
In iOS, Apple’s mobile operating system, they have geotagging enabled by default, just check your phone’s settings and turn on the location services.
Geotagging Photos with your DSLR/MILC Camera
DSLRs are much larger than smartphones, they have large sensors, big batteries, and high-end, interchangeable lenses that could possibly take much better pictures than other smartphones.
The most advanced and recent of these cameras already have a built-in GPS that allows you to geotag your photos automatically.
However, not all of them do, so you would have to purchase an additional external unit, some of which can connect wirelessly to a Bluetooth-enabled camera, or to a camera’s hot shoe.
Viewing EXIF Data on your Smartphone
Smartphones are much easier to carry than laptops or computers and if you want to view your EXIF data on your phones, you should consider getting a photo-viewing app that could also access an image’s metadata.
You can also download Photo EXIF Editor’s Windows version here.
What Should the Format of the SEO Image be?
There is actually Google’s newly designed image formatting tool called “WebP” that you could use.
This is a new format that provides you with superior lossless and lossy compression for images, helping in developing smaller and richer images that could make the web faster.
WebP lossless images are 26% smaller in size, It is also 25-34% smaller than the equivalent SSIM quality index.
Beware of Your Privacy!
We are in an age of digitalization, making your privacy more important than ever.
Do not add the exact coordinates, even though most of your life and business is put widely on social media.
You could just put the near to accurate location as suggested like the city, county or region.
Any personal information like where you live and more personal addresses should be kept away from the internet because you might never know what people would do when they get a hold of that information.
Using geotags, in general, is very vital in boosting your local SEO searches, it helps customers to actually know where they can find you.
With approximately 50,000 online searches conducted every minute, it is very important that you do everything you could do to gain visibility or you are letting possible customers slip out of your fingertips.
More from Big Easy SEO
Big Easy SEO is a web design, SEO, and digital marketing agency that strives to help small to medium sized businesses boost their brand in the online market and search engines.
Our goal is to provide metrics, results and services tailor made to your business through a variety of strategies including search engine optimization (SEO), web design, and ads