How to Get Your Entire Company On-board With Your SEO Strategy
Most businesses realize that SEO is an important part of any online marketing strategy. However, making it a priority for your company can be difficult, especially if you are not the one that is in charge of making the financial decisions for the business.
If you know that SEO can drive better results for your company, you should make the case to get your team members involved. Here are a few tips to help you get your entire company on board with your SEO strategy.
Show Them the Benefits
Most businesses are ultimately focused on improving their bottom lines. As a result, if you can show the higher-ups at your company that SEO is effective for driving sales and revenues, it will be difficult for them to deny that they need to put more effort into their SEO strategy.
However, if you want them to understand why SEO should matter, you need to use case studies and data to show that SEO can really make a difference. Tailoring your presentation to the specific needs of your company can really help to convince others around you that SEO is important.
Make It Easy to Adopt SEO
One thing that makes companies put off building an SEO strategy is that there isn’t often an easy way to implement the strategy without causing major disruptions at the company. To make things easier, offer to set up a specific email address or chat discussion that will be solely focused on discussions related to SEO tasks or specific strategies. The easier you make it seem, the more likely that SEO will become a habit at your company.
Get Your Company’s Executives On-board
Having the support of the C-suite is one of the most important factors in making sure that your SEO program is implemented company-wide. It is also a factor that will help your company to better strategize and maintain control over the company’s SEO initiatives.
Focus on Results
When it comes to getting cooperation from your team, nothing will keep them dedicated to your SEO strategy like seeing results. Although, it can take some time in order to obtain results from your SEO strategy, once you do start to see some results, make sure that you provide these figures to your team on a regular basis. This will help the team to better understand what they need to do and why they are doing it if you can show them results from their specific efforts.
Create a Plan to Stay Updated on Current SEO Practices
In addition to making sure that your team is held accountable for the various tasks that need to be implemented as a part of your SEO strategy, you need to also make sure to stay on top of current trends and the best practices. As a part of your weekly or daily discussions about SEO, make sure to set aside time to discuss the latest changes in SEO.
If you decide the outsource your SEO efforts to an agency, you should discuss with them prior to the setup of your SEO program what will be done to stay up-to-date with the latest recommendations from SEO news sources.
Understanding what could be done to improve your company’s bottom line with the help of an SEO expert is the best way to convince your team to take SEO seriously. If you need to convince your company that SEO is important, contact Brian at Big Easy SEO for a free SEO audit and service consultation.