Effective Squeeze Page Strategies
Even though much of the focus of internet marketing is shifting to corporate blogs as a way of building an online profile there is still room for the tried and true practice of using squeeze pages. When new visitors come to your website you have a very short time in which to begin building a relationship with them. A blog may provide something of interest to them and even encourage them to come back, but the majority will not leave their details and become a subscriber. It is possible to build a very useful e-mail list with a corporate blog but it takes a long time, whereas squeeze pages generally have high subscription rates that allow e-mail lists to be built more quickly.
For some businesses it will be more productive to have visitors arrive on their squeeze page than their blog, but to get the most value out of it, it is important to have a strategy for encouraging people to sign up. Most successful squeeze pages offer something of value in exchange for the new subscriber’s personal details. Deciding what is appropriate for your business to give away on the squeeze page will depend on what your business is selling. It is not uncommon to have free e-books, videos, product samples and free webinars as incentives for visitors to leave their e-mail addresses.
Squeeze pages are probably most effective when used in conjunction with social media marketing campaigns as a way to catch a percentage of the click through traffic that those ads generate. Because they are a more hard-sell option than blog marketing, squeeze pages may not be suitable for every kind of business, but for businesses that can use them, they can be the first step in building a cost-effective marketing strategy with the potential for the high conversion rate that is generated by social media traffic.
Squeeze pages have to have four parts: a clear and compelling headline, concise and informative content, a strong call to action and a highly visible subscription window. The headline should grab the reader by offering something of value and introducing the benefits of using the product or service. The headline has to be informative while creating enough interest to keep the reader on the page and make them want to look more closely.
The content on the squeeze page should be as concise as possible while still getting your whole message across. It shouldn’t read like a blog post; it should just stress the main benefits of a product or service. Often the content is in the form of bullet points. The most important part of this content is the call to action that directs the visitor to leave their details so that they can receive the free offer. The call to action should be bold and point clearly to the subscription window so that the reader doesn’t have to search for it.
Convincing a visitor to leave their details it is an opportunity to collect more than just their e-mail address. Gathering other demographic information about them like their gender, age, occupation and where they live can make your customer database a more effective marketing tool. While you are collecting this information it is also an excellent chance to interest them in any other offers that you would like to make. For instance, if your squeeze page offer was an e-book, you may also want to offer them a trial version or a sample of your product. It is also a chance to interest them in subscribing to your blog so that it will be building your e-mail list while also supporting your corporate website’s overall traffic.