Why Your Content Marketing Isn’t Working
If you have been involved in content marketing for sometime and you are not receiving the benefits that you expected, then it may be time to change some things around. There are a variety of reasons why your content marketing may not be working. Here are a few reasons and some suggestions for what you can do about these issues.
Doesn’t Appeal to Your Target Audience
A good indicator of whether your content is actually relevant to your target audience is the number of likes or shares that your content receives. If your content is consistently receiving low numbers of likes or shares, then it is very likely that your target audience does not find the content relevant or interesting. You can revamp your strategy by taking a look at your site’s analytics data in order to see what actually interests your target audience. In addition, you can look to the few pieces of content on your site that are actually popular with visitors and redefine your content strategy based on these topics.
You Aren’t Promoting Your Content
Many beginners to content marketing believe that it is simply enough to put some fresh content on a website or blog and the visitors will follow. Just as you have to promote your website itself, you also have to promote your content. With the vast number of websites in your industry that utilize content marketing, the likelihood that a large number of targeted visitors will simply find your content is slim to none. Instead you should be working hard to promote your content on the various social media sites, by using SEO, or by any other methods that you prefer.
One you begin promoting your content, you should begin to see a sharp increase in the amount of engagement with your site as well as the number of targeted users that regularly visit your content.
The Quality of the Content Is Poor
This issue shouldn’t even be part of the equation as to why your content isn’t performing well. However, it is shocking how many online marketers think that low quality content will drive sales and conversions. People will engage with your content only if you have something to offer that they can’t find elsewhere.
This means that instead of posting low quality content that is a regurgitation of stuff that can be found anywhere, or worse is basically useless because of the quality of writing, content marketers should aim higher. Focus on delivering the information that your target audience desperately needs as well as crafting a strong call to action for better results.
Content marketing requires some trial and error in order to be successful. However, if you are using analytics tools to track your progress and you also making sure to promote the content that you create, you will find that your results will dramatically improve.
If you are struggling with content marketing, let Big Easy SEOreview your strategy and offer some recommendations. Click here to request a review today.