How Your Content Affects Your SEO
On-page SEO plays a huge role in determining your rankings in the search engines. As a result, your content needs to be properly optimized and as relevant as possible to the search keywords that you are trying to target. Here are how your content affects SEO, what you should do to improve your rankings, and how to acquire proper SEO content optimization.
What Is On-Page SEO?
On-page SEO is basically the content on your page that Google uses to determine your search engine rankings. The type of information that Google considers in ranking your site includes the written content, URL, title tag and image alt text. Therefore, what you write doesn’t only affect SEO. You must also consider the technical elements on the page that are in the background, such as the title tag and image alt text.
Write Quality Content
Quality doesn’t only mean that the content is well-written. It must also be highly relevant to the users’ searches and it should answer the majority of questions that users ask when searching. The way that people search for relevant content today in the search engine is much more natural. Therefore, targeting awkward keyword phrases and misspellings are unlikely to drive the results that they did in the past.
In addition, you also want to make sure that your content isn’t overly optimized as Google considers this practice to be keyword spamming and will lower your rankings. You should also make sure to incorporate LSI keywords in your content, which are keywords that are related to your main keyword.
Make sure that you also design your content so that it is easy to navigate and read. Incorporate section headers and short paragraphs to split up your text naturally. By optimizing your content for user experience, you can lower the bounce rate for your website and improve your search rankings.
Links also matter when it comes to SEO and you need to make sure that you use them appropriately in your content. Setting up a silo structure for your website is the best way to ensure that links are appropriately used on every page. You should also make sure that you link to pages by using anchor text links that aren’t your keywords or generic words, like “click here.”
Avoid Incompatible Plugins and Flash
If your site has images or video content, you need to ensure that this content loads quickly and does not cause a poor user experience, especially on mobile devices. The best way to guarantee a great user experience is to avoid plugins that are not compatible with your site. You should never use Flash on your website and opt for HTML5 elements if you want to embed videos in your site content.
Keep in mind that the more multimedia content is available on your site, the more you will need to do to ensure that your site still offers a great desktop and mobile user experience. Make it easy to navigate your site and your content for the best results.
Improve Your SEO Results
If you want to improve your SEO results, you should regularly audit your site content and look for ways to improve on-page SEO. In addition, you should identify any pages that have high bounce rates on your site and see what you can do to fix those pages. Regularly auditing and making changes to your site based on the latest SEO recommendations from Google is the best way to guarantee higher rankings in the search engines.
To fix any problems with your site’s SEO, it is a good idea to have a competent SEO firm to review your current to help you identify the problems that need to be corrected. If you would like to request a free site review, contact Brian at Big Easy SEO.com today to request your free SEO site audit and quote.