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Category: Content Marketing

Content marketing

How to Make the Most of Your Content Marketing Budget

If you are currently running a content marketing campaign and you are trying to make the most of your budget, it can be difficult to figure out what to do and what not to do. Many of the tips that abound online regarding content marketing would work great, if your company only had an endless amount of money to spend on content marketing. However, in the real world things simply don't work like

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Necessary Features of a Successful Content Marketing Campaign

When it comes to content marketing, not every campaign is a success. However, the reasons for failing can typically be avoided. Here are some necessary features content marketing campaigns must have in order to be successful. Figure Out the Purpose The first step to content marketing success is to figure out exactly what the purpose of the content marketing campaign is. Without a defined


Has Content Replaced SEO?

If you are still putting SEO ahead of your content in order to try to increase your search engine rankings with Google, you might be overlooking a better, more relevant strategy. As the rules for SEO change with every algorithm update from Google, the rules regarding SEO get even more complex. On the other hand, the rules regarding how to write content that Google will love have become


How to Attract Guest Posters to Your Site

If you are utilizing content marketing as a strategy for marketing your website, you may have heard about the benefits of guest posting. Guest posting is extremely effective for establishing authority in your industry. In addition, it can help your website to gain more organic traffic quickly as the followers of those guest posters flock to your website. Here are a few tips on how to attract

Content marketing

How to Create a Winning Content Marketing Strategy

If you are struggling to create a successful content marketing strategy, there are probably some adjustments that you could make to your existing campaign that would make it perform much better. If you need help and want to revamp your existing content marketing strategy, then here are some suggestions that could drastically improve your performance. Start By Considering Which Problems

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