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Category: Content Marketing

2016 Content Marketing Tips

Content Marketing Tips for 2016

In 2016, content marketing is changing. Now that content marketing is mainstream, there are some new issues on the horizon that content marketers will need to resolve. Here are our top content marketing tips for 2016 to help you to start the year on a good note. Involve Your Team In Content Planning In 2016, the voices of your employees will be more important than ever for effective content

Get People to Pay Attention to Your Content

How to Get People to Pay Attention to Your Content

If you have been creating content for your business but it seems as though no one is paying attention to it, it might be time to rethink your strategy. Content should be used to help your business and shouldn't just be an additional cost in your marketing budget. Here are some tips to help get people to pay more attention to your content. Figure Out Your Goals If you want to get

Content Marketing Mistakes

Are You Making These Content Marketing Mistakes?

Have you been doing content marketing all wrong? Do you know a lot about content marketing, but there are just a few things that you are unsure about? If these thoughts run through your mind, at least on occasion, you need to consider how much you really understand about content marketing. To help, we have put together a list of the top content marketing mistakes. Here are some things that you

Things to Look for in a Blogger

What Should You Look for in a Blogger?

If you are considering hiring a blogger to assist you with your content marketing efforts, there are some traits that you should look for. Whether you decide to outsource the writing to a third-party or you will hire someone to do it in-house, it is important that your blogger understands the basic principles of content marketing in order to deliver the content that you need. Here are some of


3 Strategies for Growing Your Blog

As you develop your blog, you may be wondering exactly what you need to do in order to achieve the level of growth that you are looking for. Growing a blog takes time. Depending on your budget and the resources that you have available it can take anywhere from one year to several years to obtain the success that you are looking for. Here are three strategies that you can use to grow your

Content marketing

5 Budget Content Marketing Tips

Content marketing is one of the most expensive and important parts of your online marketing. If you are on a budget, it can be difficult to figure out how to stretch your budget so that you can get the best results possible. Here are five tips for creating great content and promoting it without spending more than you can afford. Blog Commenting Blog commenting is typically overlooked as a

Content Optimization

Tips to Speed Up Your Content Creation

Creating great content takes time. As a result, many businesses put less time into content creation than they should. However, you don’t have to spend as much time on content creation as you think if you are willing to take some shortcuts. Here are a few tips to help you speed up your content creation. Plan Posts in Advance One of the most important things that you can do for your

Content marketing

Content Marketing Myths: Separating Fact From Fiction

Content marketing, like SEO, may seem to have many mysteries and secrets to the lay person. As a result, many people have misconceptions about how content marketing really works. Here are some of the top content marketing myths to help you separate fact from fiction. Myth: Following General Advice Will Lead to Success In content marketing, success depends on the unique needs of your brand.

Content Marketing

How to Use Content Marketing to Get More Leads

Content marketing is an important tool that can be used at all stages of the sales process in order to help your customers move towards a purchase. While the type of content you use will depend on your content marketing strategy, there are some general tips for success. Here is how you can use content marketing to get more leads. Create Infographics Infographics offer a way to display


Why Having Unique Content Is No Longer Enough

When it comes to creating content that will help to boost your site’s rank in the search engines, simply having unique content is no longer enough. Google’s algorithm updates have changed how sites are ranked dramatically in the past year, and more than ever your rankings are simply not a matter of the right keywords or engaging content. Here are a few reasons why things have

Content marketing

How to Write an Amazing Headline for Your Content

If you are trying to come up with an amazing headline for your content, make sure that you spend a good amount of time on this. The headline of a piece of content is what attracts readers, in most cases. For email marketing, the headline is the subject line and is what will cause a person to open and read your email. Therefore, if you want people to pay attention to what you have to say, you need

Reasons Why Your Content Marketing Isn’t Working

Most content marketing campaigns can fail suddenly and the business is left not knowing where the money went or how the campaign failed. All that remains is that the business put in money and the end result was few to no sales or conversions. So what went wrong? While you might think that you are everything possible to guarantee success, there are a few ways in which you might be sabotaging the

SEO Content Marketing

Rules of SEO for Content Marketing

When it comes to content marketing, the rules of SEO still apply. It is essential for content marketers to make sure that they use basic SEO strategies properly if they want to increase visibility in organic search results. Here are a few tips for optimizing content for SEO to improve your content marketing results. Use of Keyword Phrases Incorporating keyword phrases in to content

Business search

Top Content Marketing Trends for 2015

Content marketing has evolved rapidly to become a top priority for internet marketers in 2014. This year has seen a major shift away from the focus on SEO as the most important component of online marketing to the rise of content marketing. Almost all B2B firms currently use content marketing and there are several definite trends that are likely to emerge in 2015. Here are the top content


Where to Find Ideas for Your Content Marketing Campaign

Finding powerful ideas for content marketing can be a bit of a challenge. It is not always easy to tell what types of content your audience will truly connect with. If you want to learn how to find the best ideas for your content marketing campaign, following these simple strategies should put you on the right track. Share Company Experiences Sharing company experiences can be a powerful

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