5 Tips for Finding the Right Keywords for Your Pay Per Click Advertising
Pay-per-click (PPC) uses selected keywords to encourage readers of a website to click the ad and follow through to your landing page. One of the most important aspects of successful PPC marketing is choosing the right keywords. The price of individual PPC ads is rising, so choosing the right keywords is becoming even more important for a campaign that is both effective and within budget. However there was also a 42% PPC increase in the second half of 2012, so with the right keyword research, you can have a lot of success with your PPC advertising.
Choose Specific Keywords
One of the biggest mistakes internet marketers make with PPC is choosing broad keywords that overlap a number of niches and markets. Yes, this will get more clicks in the beginning, but they won’t be high quality clicks from people looking for your product or service. The more specific you are the better return-on-investment (ROI) you will get from each click.
Choose Relevant Keywords
You should also know who makes up your target market and choose keywords accordingly. The keywords should combine the benefit and specifics of the product you’re selling with what your target market is looking for. If you sell organic baby clothing, it should appeal to the type of people who buy organic baby clothing, not just moms of babies in general.
Appeal to Smartphone Users
According to eDigitalResearch, approximately 64% of smartphone owners use their phones for shopping online. This makes it essential to use PPC ads that will work well on mobile websites and apps. Target your PPC campaigns to this niche market for a larger viewing audience and greater success.
Choose KeyphrasesDon’t just focus on keywords, but on keyphrases as well. A keyphrase is a longer phrase and something that is going to be searched often by people looking for your product. They will also improve clicks from your PPC campaigns because they appeal to your target market.
Combine PPC and SEO
Your keywords and keyphrases can be used for SEO and PPC purposes, so don’t be afraid to use the same keywords, phrases, and research for both forms of marketing. PPC alone won’t get you the results you want, so you should also incorporate SEO as well into your marketing methods.
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