5 Tips to Boost Your Lead Conversions
For many businesses, the sole purpose of having a website is to generate leads. Lead quality is extremely important for businesses in determining which leads will eventually turn to sales. As a result, you will need to employ targeted methods of generating leads from your website that are guaranteed to be high-quality leads. Here are five tips to boost your lead conversions from your website.
Identify Your Audiences
As a business, you likely have many different types of people that use your products and services. In order to improve the lead conversion rate for your website, you will need to identify these audiences so that you can create content on your site and sales funnels that are specifically tailored to each audience. Do some research in order to learn about the preferences of your various audiences for better conversion rates. Here are a few examples of things to research:
- buying history
With more data, you will be able to effectively reach these individuals and avoid creating content for your site that does not match the preferences of those individuals that have actually converted to become your customers.
Update Your Call-to-Action
If you want better leads, you will need to make more of an effort to convert those individuals into leads. As a result, you should consider updating your call-to-action for each page of your website. This may mean adding popovers, signup boxes, and other prominent contact information displays so that visitors know exactly how to take action on your offer. Don’t leave it up to your site visitors to simply figure it out and pick up the phone.
Recent studies have indicated that the number of tries that it takes to successfully convert a lead is continuing to increase. While you may think that every customer should take advantage of your great offer immediately, the truth is that customers can become distracted or may require more education before making a decision about your offer. Therefore, following up is an important step for converting potential leads for your website. Make sure that you have a strategy in place to follow up at regular intervals.
Testing the content and design of your website to see which versions perform best is a great way to ensure that you are always using the high converting version of your website. Just changing around a few elements on your site can make a major difference in the number of leads that convert from your website and your subsequent follow-ups.
Make It Easier to Buy
As a part of the testing for your website, you should also simplify the process of buying from your business to make it easy as possible to buy from your business. On many sites, shopping carts have high abandonment rates. In addition, if you are making the process too complicated or you don’t have easy to use payment methods available, you may find that your conversion rate is lower than it should be. Make sure that the purchase process isn’t what is really preventing leads from converting.
Do you need to convert more leads from your website? Big Easy SEO specializes in website optimization and we can help your business to improve the performance of your website. Contact us to request a free site review and quote for website conversion optimization services today.