5 Biggest Myths About New Orleans Internet Marketing
There are a great many misconceptions about how marketing online can work for business and individuals.
This isn’t helped by the fact that there is a propensity for an online marketing company to provide terrible results and therefore set the stage for these myths to propagate through word of mouth with no real evidence to show that they actually performed anything worthwhile.
It would be as someone said they’d bring you a gallon of milk and then gave you a can of green beans with the word ‘milk’ printed on it.
There are definitely good practices and bad practices with regards to marketing online.
Not all agencies are built the same, but it’s definitely the subpar organizations that are fueling the myths surrounding this method of getting your brand and product recognized.
So here are the biggest myths about digital marketing agencies and why these myths exist.
Digital Marketing Requires All Social Media Platforms
This is simply untrue and can waste a lot of time and resources. Let’s say, for instance, that you are a local New Orleans company looking to get the word out about your business and attract customers.
This alone doesn’t tell anyone enough about how to market something, much less tell you what platforms you should actually target.
Your product or service will dictate exactly what parts of the internet you are actually going to engage.
The great thing about the internet is that it’s quite easy to get a sense of when and where marketing will be effective, making it a rather surgical affair.
If a digital marketing agency tells you that you should be on ‘all the platforms’, they haven’t actually done any research into what you’re offering as a business nor done any research into where your likely customers will be.
Digital marketing is about meeting the customers where they are. If you are offering men’s undergarments, for instance, that’s only going to appeal to a certain audience in a certain space.
Unless you’re just reckless or have infinite amounts of money to spend, there’s no reason to engage with people on every platform, especially if you’re a local business looking for customers in your area.
Throwing out ads into the winds of Twitter isn’t likely to get you anywhere and you’ll definitely feel like you wasted your time and budget on ‘digital marketing’ when in fact the marketing wasn’t properly carried out.
Being Cross-Platform Is Necessary
Let’s be honest here; the landscape of computing is not a flat surface, it’s got many hills and valleys.
The way people use their devices says a lot about the customers themselves.
While having a website with your products, services or general information you want people to know is still useful, it’s definitely not especially important to the overall gameplan.
For the most part, the majority of interactions are happening strictly on tablets and cell phones, and so it’s highly likely, depending on your business offerings, that your site will never be seen on a computer screen and if it is, it likely won’t be the first engagement.
Again, research by the digital marketing agency will reveal where your customers are likely to be and only target those areas.
Not only is it more cost effective, but it’s just more effective – full stop.
High Tech Is Where It’s At
Again, you have to know who your customers are. If you’re simply looking at digital marketing as a gimmick, you’re going to feel like you just wasted a lot of time and money when you don’t see any engagement or returns.
Back to that company offering men’s undergarments as an example, is there any reason whatsoever you would expect anyone to put on a VR headset to go looking for that product?
Many businesses that are starry-eyed about technology in general unwittingly put the cart before the horse and see something new that they think is really hot, but in relationship with the product or services they’re selling have absolutely nothing in common.
To make an analogy, it would be like showing up at a funeral trying to sell pancakes.
Sure, maybe one person might be interested, but you’re seriously just in the wrong place for that. Good digital marketing agencies will know where your potential customers are at and only engage in the proper tech when necessary. It saves everyone a major headache.
Personable Marketing Online Isn’t Possible
Here’s one that absolutely makes no sense.
Considering how much information is available about customers who use online services and platforms, it’s quite easy to customize your marketing content so that it’s incredibly effective and personable.
This does require, again, research into what your business is offering, who you want to appeal to and on the part of the online marketing firm to understand how to find your customers and provide a personalized experience.
Very simple things such as using their name in the right place or referencing their interests can go a long way toward building your identity online and create loyal relationships with your audience and potential customers.
Updating Your Content Isn’t Important
Here’s one that can be disproven by the fact you’re reading this blog post right now.
One of the main things people use to find things they need are search engines and search engine optimization (SEO) is one of the ways that your business will be seen.
While marketing online may seem like just ‘ads’, it’s also about making sure your business is referenced as high as possible when a potential customer is looking for you.
One of the ways this is managed digitally is by ‘activity’ as perceived by search engines. They mostly work by way of check to see if your content is regularly updated, which indicates relevance to now.
Blogs and other frequent content updates that talk about your product may seem pointless in the abstract, but in the modern world of online marketing, it’s quite a useful tool and if it suits the way you want your business to be found, it’s an invaluable method.
Updates show you’re ready for anyone to engage with you and that you’re not just another digital graveyard, you’re lively.
Use Your Tools Wisely
It was once said that to a man with a hammer, everything looks like a nail.
At Big Easy SEO, we believe that if you have just a hammer, you’re not much use in building anything. Internet marketing for New Orleans and the greater universe is right here in your neighborhood.
Let us build your digital marketing hotrod and you’ll see just how far you can go.