May 2016 – Big Easy SEO

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Month: May 2016

What Elements Should Your Website’s ‘About Us’ Page Include?

Are you forgetting about one of the most important pages on your website? If you think that the only pages that matter are your home page and the various landing pages that you use to collect leads think again. The ‘About Us’ page of your website is a page that shouldn't be overlooked as you develop your website. You cannot just rely on a website alone. Companies such as Big Easy

Social Media Tasks for 2016
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5 Social Media Tasks to Focus on in 2016

Are you looking to get better results from your social media strategy? As social media marketing has expanded to include even more channels, such as Snapchat and Instagram, it has become extremely important to prioritize the right tasks so that your efforts are focused only on the techniques that will drive growth and engagement. Here is a list of the top 5 social media tasks that you should

Search Social & Blockchain Technology
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Search, Social, and Blockchain Technology: Decentralizing the Economy of Discovery and Attention?

Anybody with an interest in the future of technology has no doubt heard of blockchain technology by now--or at least of bitcoins, the technology that has gained the most attention from its use. Recently an article by author William Mougayar appeared with the title “The Blockchain is the New Google”, causing many newcomers to ask “what’s a blockchain?” and more in-the-know Internet

Content & SEO
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How Your Content Affects Your SEO

On-page SEO plays a huge role in determining your rankings in the search engines. As a result, your content needs to be properly optimized and as relevant as possible to the search keywords that you are trying to target. Here are how your content affects SEO, what you should do to improve your rankings, and how to acquire proper SEO content optimization. What Is On-Page SEO? On-page SEO is

Improve Storytelling on Social Media
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How to Improve Storytelling for Your Brand on Social Media

Storytelling can do wonders for your brand because it helps your customers to feel connected to your business. To demonstrate the importance of creating a narrative for your brand, let's say that you want to promote your product. You probably won't be able to get people really interested in the product if you just create a sales script about it. However, if you add context by using the narrative

Rich Snippets
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What Are Rich Snippets?

If you keep up with the changes that Google regularly makes to its algorithm, you may have heard the use of rich snippets is increasing for SEO purposes. Rich snippets have been around for some time. However, the concept might be new to marketers who are not familiar with the technical aspects of SEO. Rich snippets can improve your online visibility when it comes to search. As a result, you

Twitter Doesnt Change 140 Character Limit
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Twitter Decides Not to Change 140 Character Limit

Recently, Twitter announced that it would not make changes to its classic 140 character tweet length. Although there were rumors that the site would make tweets long form, this idea has since been scrapped. However, this does not mean that there aren't some changes on the horizon for how tweets will be displayed in site users' timelines. Here are some of the other recent changes that Twitter

Google Updates Restaurant Search Rankings to Include Best and Cheapest
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Google Updates Restaurant Search Rankings to Include “Best” and “Cheapest”

Google may be considering making searches for local places with modifiers like "cheapest" and "best" a permanent feature of its search engine results, according to a report from searchenginejournal.com. The finding was initially discovered by Mike Blumenthal of blumenthals.com. He observed that there were new rankings for restaurants while conducting searches for local

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