If you have been working on a content marketing strategy to help boost the presence of your business online, then you should make sure that you also incorporate some content for SEO marketing techniques as a part of your strategy. While content is king, it doesn't hurt to improve your rankings with great content as well. Here is why content marketing is good for SEO.
Builds High Authority
With so many blogging platforms available on the web, you may be wondering why you should bother with hosted blog platforms since they are not sites that are owned by your company. While it is a good idea to establish a company blog, you may also be interested in sharing your content elsewhere. Here are a few things that you should know to help you decide if you should share your content on
A recent report done by AOL indicates that changes are occurring in how businesses prioritize video as a part of their advertising budgets. In fact, this study shows that businesses are increasingly investing in a digital video while advertising spends on traditional TV advertising is declining. While this may seem like an obvious move given today's digital world, many companies are just starting
If you have an established business and you have not yet started with a formal SEO campaign you may be unsure of what to do next. There are so many tasks that need to be performed in order to effectively execute a campaign. In addition, you will also have to make sure that you don’t undo any positive aspects of what you have already done to boost your digital presence. Here are some tips to
If you are trying to develop a sound link building strategy for your SEO campaign, you should be aware that all links are not rated equally. However, there are some links that are considered worse than others and they often share certain characteristics. Here are a few properties that make for a bad link.
The Link Is on a Known Bad Site
If the link to your site comes from a known
These days, everyone is simply overwhelmed by the number of emails that they receive. While you may place the blame on not having enough time to answer everything, part of the problem is because some email marketers are simply bad at what they do. If you don't want your business to be lumped in with email marketers that just don't care about what they put out, don’t be a lazy email marketer!
You have worked hard to create the perfect email marketing campaign. You have already done the work to get people to sign up for your email list. However, what you should focus on next is crafting the right content to increase sales. Here are five email marketing mistakes to avoid if you want better results from your efforts.
Mistake #1: Your Emails Aren't Responsive
If you want
When it comes to creating great content for your website, it can be difficult to figure out exactly where you should place your focus. There are many types of content that you may decide to create and these content types are often shared at different rates. Here are the types of content that are most often shared via social media.
Although many people are probably sick of the list
In 2016, content marketing is changing. Now that content marketing is mainstream, there are some new issues on the horizon that content marketers will need to resolve. Here are our top content marketing tips for 2016 to help you to start the year on a good note.
Involve Your Team In Content Planning
In 2016, the voices of your employees will be more important than ever for effective content
If you are have been doing SEO on your own and you haven't yet reaped the benefits, it may be time to rethink your strategy. In many cases, the problem is caused by the fact that the business owner doesn't understand that there is more to SEO than simply placing keyword phrases on a website. In fact, SEO success relies on many important factors that go far beyond keyword phrases. Here are 5