July 2014 – Big Easy SEO


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Month: July 2014


The ever changing world of SEO

We all want our websites to rank on the front page of the search engines but with so much confusion on the best way to do this and so many changes being done by the search engines is SEO really becoming harder or easier for webmasters? Firstly let’s look at the basic types of SEO that is available to all We have on-page SEO which we will cover in more detail in this informative bulletin We

Google & Bing PPC

Pay Per Click on Google and Bing

As many of us know pay per click or (PPC) as it is commonly known in the industry has its benefits to website owners to help drive traffic to their website but is it really as good as it is made out to be using the big two in Google and Bing? Firstly let’s understand how both of these search engines work with regards to PPC as some other companies use a different model. Both Bing and

Digital Marketing

The age of Digital Marketing

Digital marketing has been around for more than a decade, but since 2010 it has really taken off with many larger companies buying out smaller ones, especially in recent times. So when did it all begin? It all began in the 1990s when the term “digital marketing” was first used, but since 2010 it has developed at such a pace that it now accounts for $7.5 billion of the money spent in the

Why Your Content Marketing Isn’t Working

If you have been involved in content marketing for sometime and you are not receiving the benefits that you expected, then it may be time to change some things around. There are a variety of reasons why your content marketing may not be working. Here are a few reasons and some suggestions for what you can do about these issues. Doesn't Appeal to Your Target Audience A good indicator of

Social Media Campaign Tracking

Tracking Your Social Media Marketing Campaign

If you are utilizing social media marketing in order to attract new business or to keep your existing customers engaged, it is essential that you track your progress. There are a number of tools available on the market today that will allow you to track you social media marketing campaign. In addition, it is also important that you track your campaign over a long period of time to ensure that you

Social media marketing

Social Media Trends to Continue in 2014

As social media evolves, marketing is also changing and becoming increasing focused on product promotion and delivering excellent customer support. Marketers are only beginning to realize what an important role social media can play in delivering consumer centric marketing. It is important to note that although some trends are changing in social media, some are here to stay for the long term.

Social Media Marketing

Social Media Strategy Changes

In the beginning social media marketing was all about how many followers you had, however things have matured in recent years and many companies are increasingly considering the number of followers as useless in measuring social media success. So what is it that actually defines social media marketing success? Actually, these days, many social media marketers now are considering quality over

Email marketing

Reusing Social Media Strategies With Email Marketing

As online marketing channels become increasingly connected, you will find that there are many marketing methods that don't only have to be used on a single channel. In fact, there are a number of social media marketing methods that can be repackaged for use with email marketing. Here are a few tips to help you get started. Giveaway Something for Free Everyone loves getting something for free.

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