June 2014 – Big Easy SEO


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Month: June 2014

Email marketing

Email Marketing Metrics to Track

Previously, we covered the important social media metrics to track. Now, it is important for us to review the important email marketing metrics. Email marketing campaigns can be slightly difficult to track with 100% accuracy, however this does not mean that you shouldn't give it a shot. Here are some important email marketing metrics that you should track in order to create a cost-effective


Building Links Is Okay

The events of the past year have probably made at seem as though link building is dead. But the truth is that link building is more relevant than ever, if it is done the right way. Here are a few tips to remind you that you should be continuing to actively build links and that you should never shy away from using this practice. Google Hates Spam Not Legitimate Links Google’s recent updates


2014 Email Marketing Benchmarks

When it comes to email marketing success, it all may seem relative. However, there are some players in your industry that are outperforming all of the rest. If you are not sure where your company stands, then you should consider reviewing some email marketing benchmarks to see if there is room for improvement. Here are some figures that you should be aware of. Econsultancy recently released a

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Additional Link Building Opportunities

Since the heat is rising on whether or not Google truly approves of guest blogging as a legitimate link building tool, it may be time to get a bit more creative in your link building approaches. Google has not official outlawed guest blogging but has already stated that it is aware of the fact that website owners are using guest blogging to essentially buy links. While this is not necessarily


How Your Website Can Hurt Your Online Marketing

Most people think that simply having an online website is a good enough effort at marketing their business online via a website. The truth is that in some cases a business may actually being holding by success by continuing to use their existing online website. The issues may be caused by a variety of reasons. Here are some examples of how your website might actually be hurting your


SEO Rules to Break

SEO is not a practice that is set in stone and is constantly changing. Therefore, it is only natural to consider whether there are any guidelines that can be broken when it comes to SEO. In deciding which rules to break, these rules must not present possible issues that will result in problems later on. In fact, you must consider several factors before deciding which rules to break. Here are a

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Why Page Speed Tests Matter

If you haven’t already heard, Google has made a number of changes to the metrics that determine how websites are ranked in the search engines. Page loading times have become an increasingly important metric. Here is why page speed tests matter and what you should do to make sure that your site is up to par. Running a Page Speed Test Running a page speed test will test your site so that you


Panda 4.0 Update

If you haven't already heard, Google has recently announced the Panda 4.0 search engine algorithm update which means even more changes to the already complicated practice of SEO. Here is what Panda 4.0 may mean for your website and what you should do about it. Panda History The original Panda algorithm was designed to help high quality content sites to receive the best rankings, while lower


Multiple Links on the Same Page: What You Should Know

Last week, Matt Cutts of Google defined the best practices for using multiple links to the same URL on the same page. Prior to this, it was unclear as to whether or not this situation was bad or good for SEO. Here is what you should know about multiple links on the same page. What Is the Problem With Multiple Links? The situation is this: you have two links on the page that point to the same

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