January 2014 – Big Easy SEO

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Month: January 2014

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What Should Go on My Home Page?

A lot of website owners seem to be confused about what should go on a home page. Some website owners see the home page as a place the dump all of the information about their website because they are probably afraid that visitors will never see the rest of the site. Other website owners see the home page as a place to display a fancy animation or site introduction which visitors are forced to

How-to-Do-Guest-Posting-the-Right-Way
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How to Do Guest Posting the Right Way

It has been touted over and over that guest posting is one of the best ways to build awareness about your brand and to do legitimate link building. But how do you guest post without getting your site penalized by the search engines and having your post actually give you a return of investment in terms of traffic and conversions. Relationships are key Building a relationship is what guest

Link Building
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Is Link Building Dead?

Is link building dead? After the turbulent events of 2013 such as the linkbuilding scandal with rapgenius.com, many website owners have been wondering if this is indeed the case. Almost every other day some website owner claims that some strategy of online marketing is dead, but this is not true at all. What has happened however is that linkbuilding has simply changed. Here is what you need to

duplicate key
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Duplicate Content: What You Should Know for 2014

After years of debate on the issue of duplicate content, there is finally a definitive answer on how to deal with duplicate content. Previously, duplicate content was a hot button issue as SEOs and webmasters everywhere worried about the rankings of their website being hit due to the presence of duplicate content. There were equal complaints regarding the fact that copies of high ranking websites

Ecommerce Site Design
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Top Tips For Designing A Great ECommerce Site

A lot of people are doing more and more things online. One of these things is shopping. It is just so much more convenient to be doing it from the comfort of your living room sofa than having to drive out to the store for a few items. It's one of the many reasons businesses and their processes are shifting online as well. It also makes sense to start an online store rather than a brick and

Web design mistakes
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Common Web Design Mistakes You Should Avoid As A Small Business Owner

If you plan on starting an online business, or at least your own website, you'll eventually have to deal with decisions regarding web design. It's surprising just how unimportant the whole process can seem to some people while others think the decisions aren't all that difficult to make. The thing is, implementing good web design isn't as easy as you might think, and if you screw it up, you

SEO
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The History Of Web Design And SEO

As soon as you turn on your computer and open your browser, you are exposed to the world of web design and SEO. SEO stands for Search Engine Optimization. In very simple terms, it is SEO that determines which pages you see when you perform a search on Google or any of the other big search engines. There are various algorithms and other rules SEO has to deal with and this is incredibly

HTML 5
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Google Web Designer: A Free Visual Tool For Creating HTML5 Ads And Sites

In case you missed it, Google recently announced the launch of a visual tool for creating interactive HTML5 sites and ads called Web Designer. The search giant initially hinted that they would be coming out with such a tool in June but kept quiet about it right up until the official launch. Well, now it's available, and the best part is that it's free as a beta download whether you run a PC or

White Label
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Things To Keep In Mind When Starting Your Own Small Business Website

With more and more customers going online to find what they need, it is becoming increasingly more important for business to compete for their attention by having an online presence. However, small businesses tend to skip on the idea of launching a website - much less a mobile-friendly one - simply because they don't see the value in it. If that's not the case, then it's usually because they

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