Ever since a larger chunk of Google's keyword referral data has been masked, it has become increasingly difficult for SEOs to do their jobs. This data helped them identify where organic searches are sending value to their sites and have metrics to track about organic traffic. Since this data had become withheld as a result of ongoing efforts to protect the user, quite a lot of articles have been
A lot of people would like to get involved in copywriting for internet pages. However, in order to be good at this, it is important to understand the basics of SEO and how they influence copywriting as a whole. Let's take a look at 7 tips and secrets that will help you greatly on your way to becoming the best SEO copywriter. 1 - Write for Your Audience, But Optimize for the Google RobotsThe
Just because keyword referral data is no longer being provided by Google doesn't mean that keyword research is dead. There is still a lot of value that can be gotten if you take the time to research specific trends and use your content to target those trends. Google Trends is exactly the tool that you need for this and once you get started, you'll find it hard to stop putting in media terms,
The process of SEO, or Search Engine Optimization, is all about making sure your website gets found through the search engines before any other site. However, this has to be done through free processes, rather than paid for advertisements. Hence, it is about creating organic and natural listings (also known as editorial listings), which all the search engines look for through their robots and
The value of your site is dependent on the quality of your content and how much you have of it. It's just that simple. If you don't have any interesting content that people are looking for, there's no reason for them to go to your site. Also, if you have great content but not enough, the traffic that does go your way won't be enough to sustain your business. That's why content creation is
Building a website is fun and educational. Best of all, if you do it right, you have an opportunity to earn some money, or to share information that you believe to be important for other people. There are many ways to design a website for those who have little to no experience in how things work. There are sites such as Blogger and WordPress where most of the hard work is done for you. A range
Whether you want to start a new website or improve on your existing site, typography is an important consideration to make. After all, the majority of a site is typically made up of a lot text and choosing the right typography can make it easier to read and create a visual hierarchy, which both contribute to the success to a site. According to Connor Turnbull: ...typography is not some random
For most of the history of the internet, what was written has mattered much more than who wrote it. The World Wide Web is home to page after page of anonymous content. Unfortunately this has had the effect of creating page after page of bad content. Safely nameless, authors have published badly-written verbiage, facts without fact-checking, and some “non-fiction” spun whole cloth out of
Unlike marketing e-mail, sent to potential clients to make them aware of what you have and why they should get it from you, transactional e-mails are sent in response to something a customer or potential customer has already done. Transactional e-mails are very efficient – because the customer has already had some interaction with your company, they’re more likely to read the e-mail than to
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