October 2013 – Big Easy SEO

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Month: October 2013

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What You Need to Know About Design Management Systems

If you have a website, then you've probably heard of a content management system (CMS). Some of the most popular CMSs include WordPress, Drupal and Joomla!. A CMS makes posting and managing content amazingly simple. To an extent, you can customize the look of your CMS using plug-ins or modules. At the same time, many people want to create websites without learning how to add code. PageLines has

Social Media Branding
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Using Social Media to Recover From Branding Mistakes

Alex Rodriguez, known to baseball fans as “A-Rod”, has found himself surrounded by controversy this summer. After viewing strong evidence that A-Rod used performance-enhancing drugs, Major League Baseball slammed him with a 211-game suspension on August 5, 2013. He appealed the suspension and was placed back in the Yankees starting lineup. On August 18, A-Rod was first at-bat in the third

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Timeless Link-Building Tactics

Google has released its Panda and Penguin updates to improve content quality and cull spammy backlinks. While these changes are ultimately good for searchers, they have wreaked havoc on some small business search rankings. Try some of these techniques to help your website recover from the Panda and Penguin pounces. Step 1: Police Your BacklinksIf your website has incoming links from either

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SEO Strategy for WordPress

Some analysts estimate that over 70 million websites are built with WordPress. In fact, WordPress powers about 1 in 6 websites, making it the most popular content management system (CMS) on the planet. First, decide whether you want to use WordPress.com or WordPress.org. Your choice will determine your SEO strategy. WordPress.com vs. WordPress.orgTake some time to think about whether .com or

How to Handle Facebook’s Updated News Feed Algorithm

Facebook has released some updates to EdgeRank that could affect how posts from your Facebook business Page appear in your fan's News Feeds. Knowing how EdgeRank works provides insight into how to get more of your posts in front of your fans. What is EdgeRank? PostRocket has a great infographic that breaks down how the basic EdgeRank algorithm works. Essentially, your posts and their relevance to

AB Test Web Design
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How to A/B Test Your Website Design

You may have used A/B testing for Google AdWords or other marketing campaigns, but you should also consider using this powerful tool to test the effectiveness of your Web design. A/B testing ensures that your design not only looks great but also works well for your customers. What is A/B Testing? Your website is useless if it's not working for you. With testing, you can figure out which design

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